Page 315 - CABSAT PR REPORT - MAY 2024

5/13/24, 10:41 AM CABSAT 2024 to highlight latest innovations in media and entertainment sectors, promises to transform industry's future | Web R…
With more than 450 exhibitors and over 18,000 expected visitors, CABSAT supports this growth and

offers a perfect setting for networking, career advancement, and keeping current on the latest

developments in the industry. This year’s event presents a wide range of exhibitions and features that
are designed to offer detailed insights into the latest advancements in the media industry.

The Co-Production Salon at CABSAT is designed to be a dedicated meeting lounge that will facilitate

business opportunities to drive investments in Arabic content and attract foreign film and TV projects

to the MEASA. Participants at the Co-Production Salon can explore opportunities in co-production in

long-form entertainment content, co-funding entertainment content, commissioning projects for OTT
Originals, as well as other content funding avenues such as brand integration, private investments, and

much more.

Last year’s session successfully facilitated over 350 targeted co-production and content partnership

meetings, resulting in a significant number of deals in commissioning, co-funding, and distribution,

reaching USD 8 million in total investments tracked year to date. With over 250 companies applying
for admittance in the previous edition, this year’s session is expected to have greater reach among the

MENA stakeholders.

The Content Congress is another key session which is set to gather professionals from the media,

broadcast, and technology spaces to analyse trends and explore ideas that will impact how individuals

create, connect, and monetise the content lifecycle. This will allow participants to keep pace with the
changing media landscape, understand cross-border and regional collaboration, and leverage the

growing content creation economy for new opportunities. In addition, the Virtual Production

Studio demo will be available exclusively at CABSAT 2024 and will provide filmmakers with

guidance, tips, and best practices for working with virtual sets in films, TV shows, commercials, and

live events. The demo will cover various topics related to virtual sets, including an overview of virtual
sets and how they work, benefits and limitations of using virtual sets in production, types of virtual set

software and hardware, and technical requirements for creating and shooting on virtual sets among

others.

Hany Bartella, Managing Director, Middle East and Africa at Grass Valley, commented, “We are

thrilled to participate in this year’s CABSAT conference, where we will showcase a wide range of
product updates and advancements on the Grass Valley booth. The conference provides an opportunity

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