Page 319 - CABSAT PR REPORT - MAY 2024

5/13/24, 10:41 AM Latest News
advancement, and keeping current on the latest developments in the industry. This year’s

event presents a wide range of exhibitions and features that are designed to offer detailed

insights into the latest advancements in the media industry.

The Co-Production Salon at CABSAT is designed to be a dedicated meeting lounge that will

facilitate business opportunities to drive investments in Arabic content and attract foreign film

and TV projects to the MEASA. Participants at the Co-Production Salon can explore

opportunities in co-production in long-form entertainment content, co-funding entertainment

content, commissioning projects for OTT Originals, as well as other content funding avenues
such as brand integration, private investments, and much more.

Last year's session successfully facilitated over 350 targeted co-production and content

partnership meetings, resulting in a significant number of deals in commissioning, co-funding,

and distribution, reaching USD 8 million in total investments tracked year to date. With over

250 companies applying for admittance in the previous edition, this year's session is expected
to have greater reach among the MENA stakeholders.

The Content Congress is another key session which is set to gather professionals from the

media, broadcast, and technology spaces to analyse trends and explore ideas that will impact

how individuals create, connect, and monetise the content lifecycle. This will allow
participants to keep pace with the changing media landscape, understand cross-border and

regional collaboration, and leverage the growing content creation economy for new

opportunities. In addition, the Virtual Production Studio demo will be available exclusively at

CABSAT 2024 and will provide filmmakers with guidance, tips, and best practices for working

with virtual sets in films, TV shows, commercials, and live events. The demo will cover various

topics related to virtual sets, including an overview of virtual sets and how they work, benefits

and limitations of using virtual sets in production, types of virtual set software and hardware,
and technical requirements for creating and shooting on virtual sets among others.

Hany Bartella, Managing Director, Middle East and Africa at Grass Valley, commented, “We

are thrilled to participate in this year's CABSAT conference, where we will showcase a wide

range of product updates and advancements on the Grass Valley booth. The conference

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