Page 323 - CABSAT PR REPORT - MAY 2024

5/13/24, 10:41 AM CABSAT 2024 to highlight latest innovations in media and entertainment sectors - Middle East News 247

Last year’s session successfully facilitated over 350 targeted co-production and content partnership
meetings, resulting in a significant number of deals in commissioning, co-funding, and distribution, reaching

USD 8 million in total investments tracked year to date. With over 250 companies applying for admittance in
the previous edition, this year’s session is expected to have greater reach among the MENA stakeholders.

The Content Congress is another key session which is set to gather professionals from the media,
broadcast, and technology spaces to analyse trends and explore ideas that will impact how individuals

create, connect, and monetise the content lifecycle. This will allow participants to keep pace with the
changing media landscape, understand cross-border and regional collaboration, and leverage the growing
content creation economy for new opportunities. In addition, the Virtual Production Studio demo will be

available exclusively at CABSAT 2024 and will provide filmmakers with guidance, tips, and best practices for
working with virtual sets in films, TV shows, commercials, and live events. The demo will cover various topics

related to virtual sets, including an overview of virtual sets and how they work, benefits and limitations of
using virtual sets in production, types of virtual set software and hardware, and technical requirements for
creating and shooting on virtual sets among others.

Hany Bartella, Managing Director, Middle East and Africa at Grass Valley, commented, “We are thrilled
to participate in this year’s CABSAT conference, where we will showcase a wide range of product updates

and advancements on the Grass Valley booth. The conference provides an opportunity for us to affirm our
commitment to enhancing both hardware and software technologies, addressing the growing demands in the
region. Come and find out more about our award-winning LDX 150, our top-of-the-line live broadcast

camera, the award-winning Maverik X, the leading adaptable software-based production switcher, Playout X,
Grass Valley’s AMPP SaaS platform, and how Grass Valley can assist you in meeting all your production
requirements.”

Visitors of the 30th edition of CABSAT will also have the opportunity to tour the world-class facilities of Dubai

Studio City, the region’s largest media, entertainment, and broadcasting hub, and the Strategic Partner of
CABSAT 2024. Part of TECOM Group PJSC, Dubai Studio City strengthens Dubai’s cultural and creative
ecosystem by connecting global media talent with world-class infrastructure, including the largest sound

stages in the region, boutique studios, backlots, sets, water tanks, production offices, recording studios, and
much more. The venues are the perfect spot for filming blockbuster movies, and leading Hollywood projects

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