Page 327 - CABSAT PR REPORT - MAY 2024

5/13/24, 10:42 AM CABSAT 2024 to highlight latest innovations in media and entertainment sectors, promises to transform industry's future

CABSAT 2024 to highlight latest innovations in

media and entertainment sectors, promises to
transform industry's future

May 12, 2024 (MENAFN via COMTEX) --

(MENAFN - Orient Planet Group) Dubai, UAE, May 10, 2024,
CABSAT 2024, the premier conference for the broadcast, satellite, and content sectors, is slated to revolutionise media and
entertainment with its innovative exhibitions and features for participants. The latest edition of CABSAT, starting from May
21 to 23, 2024, at Dubai World Trade Centre, will present innovative hall experiences for all attendees, while also
highlighting cutting-edge technologies and diverse content offerings that will shape the future of the entertainment
landscape.

According to a PwC study, AI will contribute up to USD 15.7 trillion to the global economy by 2030 . The Grand View
Research further reported that the global AI in media & entertainment market size was estimated at USD 14.81 billion in
2022 and is expected to grow at a compound annual growth rate (CAGR) of 26% from 2023 to 2030 , the industry is
expected to witness exceptional growth. With more than 450 exhibitors and over 18,000 expected visitors, CABSAT
supports this growth and offers a perfect setting for networking, career advancement, and keeping current on the latest
developments in the industry. This year's event presents a wide range of exhibitions and features that are designed to offer
detailed insights into the latest advancements in the media industry.

The Co-Production Salon at CABSAT is designed to be a dedicated meeting lounge that will facilitate business opportunities
to drive investments in Arabic content and attract foreign film and TV projects to the MEASA. Participants at the Co-
Production Salon can explore opportunities in co-production in long-form entertainment content, co-funding entertainment
content, commissioning projects for OTT Originals, as well as other content funding avenues such as brand integration,
private investments, and much more.

Last year's session successfully facilitated over 350 targeted co-production and content partnership meetings, resulting in a
significant number of deals in commissioning, co-funding, and distribution, reaching USD 8 million in total investments
tracked year to date. With over 250 companies applying for admittance in the previous edition, this year's session is
expected to have greater reach among the MENA stakeholders.

The Content Congress is another key session which is set to gather professionals from the media, broadcast, and
technology spaces to analyse trends and explore ideas that will impact how individuals create, connect, and monetise the
content lifecycle. This will allow participants to keep pace with the changing media landscape, understand cross-border and
regional collaboration, and leverage the growing content creation economy for new opportunities. In addition, the Virtual
Production Studio demo will be available exclusively at CABSAT 2024 and will provide filmmakers with guidance, tips, and
best practices for working with virtual sets in films, TV shows, commercials, and live events. The demo will cover various
topics related to virtual sets, including an overview of virtual sets and how they work, benefits and limitations of using virtual
sets in production, types of virtual set software and hardware, and technical requirements for creating and shooting on
virtual sets among others.

Hany Bartella, Managing Director, Middle East and Africa at Grass Valley, commented, "We are thrilled to participate in this
year's CABSAT conference, where we will showcase a wide range of product updates and advancements on the Grass
Valley booth. The conference provides an opportunity for us to affirm our commitment to enhancing both hardware and
software technologies, addressing the growing demands in the region. Come and find out more about our award-winning
LDX 150, our top-of-the-line live broadcast camera, the award-winning Maverik X, the leading adaptable software-based
production switcher, Playout X, Grass Valley's AMPP SaaS platform, and how Grass Valley can assist you in meeting all
your production requirements."

Visitors of the 30th edition of CABSAT will also have the opportunity to tour the world-class facilities of Dubai Studio City,
the region's largest media, entertainment, and broadcasting hub, and the Strategic Partner of CABSAT 2024. Part of
TECOM Group PJSC, Dubai Studio City strengthens Dubai's cultural and creative ecosystem by connecting global media
talent with world-class infrastructure, including the largest sound stages in the region, boutique studios, backlots, sets,
water tanks, production offices, recording studios, and much more. The venues are the perfect spot for filming blockbuster
movies, and leading Hollywood projects including 'Vanguard' and 'Star Trek Beyond' were developed at the destination. As
part of TECOM Group's media cluster alongside Dubai Media City and Dubai Production City, Dubai Studio City provides a
conducive environment for creative talents, technicians, and media specialists from around the world.

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