Page 356 - CABSAT PR REPORT - MAY 2024

5/22/24, 9:48 AM Integrate Middle East 2024 to revolutionise revenue streams with...
In addition to taking advantage of a three-day exclusive opportunity to meet the MENA's prospective consumers under one roof, visitors
from across the Pro AV ecosystem will also bene t from the event's strategic co-location with CABSAT, the largest media and broadcast
exhibition in the MEASA region, which welcomes over 18,000 visitors. The event will also present live and interactive features, including
lighting shows, interactive learning zones, multi-conference demo arenas, smart home simulators, digital signage, education technologies,
and much more.
With over 250 Global exhibiting rms displaying their latest products and solutions from across 120 plus countries, visitors can explore the
entire Pro AV technology provider universe, including digital signage, command and control rooms, and live event solutions.

Abdulnassir Ali, Regional Sales Manager Visual Instruments and Professional Display, Epson Middle East, said: “From offering the world’s
smallest laser projector to catering to large-space immersive experiences, Epson’s professional display solutions serve every audience, and
we continue to prioritise innovation with a R&D investment of around USD 1.22 million every day. As a result, we are seeing increasing
demand in the MENA region for professional display solutions for events, concerts, shopping malls, education facilities, healthcare and in
corporate workforces supporting remote or hybrid models. We look forward to participating in the Integrate event this year to showcase
our solutions, learn best practices from industry leaders, and engage with like-minded professionals from across the globe.”

Mr. Vencent Song General manager of Yuyao Vistar Electronic Science and Technology Co. Ltd. stated, “We feel fortunate to be a part of
Integrate Middle East 2024 as this allows us a platform to present our advanced lineup of products. Focusing on product research and
development, design, manufacturing, and sales, we are one of the world's largest comprehensive manufacturers of live broadcast, lm and
television, and photographic equipment. We look forward to advancing this position, foster new revenue channels and steering innovation
in the industry during our time at this agship event.”

The event will also address major challenges impacting the sector, such as the high cost of advanced audiovisual systems and the need
for specialised training to operate them. Regardless, these obstacles offer prospects for business leaders to generate cost-effective
solutions and offer appropriate guidance and support, thus broadening their market reach.

Abhishek Ganapathy, Director, at the Dubai World Trade Centre said, "The goal of this year's Integrate Middle East is to demonstrate the
revolutionary potential of Pro AV technology integration in opening up new revenue streams for companies in the region. The event will
provide visitors with the opportunity to meet with global and regional business associates, interact with a diverse selection of exhibitors,
network with industry experts, as well as gain valuable insights into the future of Pro AV."
From interactive digital signs to immersive virtual reality experiences, the event will showcase a diverse range of Pro AV solutions for retail,
hospitality, healthcare, education, media, and the government. By comprehending how advanced Pro AV technology can drive business
growth, improve customer engagement, and offer innovative revenue-generating opportunities through detailed demonstrations,
conversations, and hands-on experiences, participants will be better positioned to propel the industry forward and prepare themselves for
the future.

HEALTHCARE RETAIL (https://www.aerospacedefensereview.com/healthcare/)
VIRTUAL REALITY (https://www.aerospacedefensereview.com/retail/)
(https://www.aerospacedefensereview.com/virtual-reality/)

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