Page 361 - CABSAT PR REPORT - MAY 2024

5/21/24, 5:09 PM Integrate Middle East 2024 to revolutionise revenue streams with advanced Pro AV technology integration | Emirates News Agency
home simulators, digital signage, education

technologies, and much more.

With over 250 Global exhibiting firms displaying their

latest products and solutions from across 120-plus

countries, visitors can explore the entire Pro AV

technology provider universe, including digital signage,

command and control rooms, and live event solutions.

The event will also address major challenges impacting

the sector, such as the high cost of advanced audiovisual

systems and the need for specialised training to operate

them. Regardless, these obstacles offer prospects for

business leaders to generate cost-effective solutions

and offer appropriate guidance and support, thus

broadening their market reach.

Abhishek Ganapathy, Director, Dubai World Trade

Centre, said, “The goal of this year's Integrate Middle

East is to demonstrate the revolutionary potential of Pro

AV technology integration in opening up new revenue

streams for companies in the region. The event will

provide visitors with the opportunity to meet with global

and regional business associates, interact with a diverse

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