Page 378 - CABSAT PR REPORT - MAY 2024
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5/21/24, 5:10 PM            Integrate Middle East 2024 to revolutionise revenue streams with advanced Pro AV technology integration


        Integrate Middle East 2024 to revolutionise revenue streams with

        advanced Pro AV technology integration







        Integrate Middle East, the region’s premier Pro AV and integrated solutions event, is set to unlock new revenue streams
        through cutting-edge Pro AV technology integration. The event, which will be held from May 21 to 23, at the Dubai World
        Trade Centre, promises access to firsthand experience of pioneering digital solutions on display that have the potential to
        transform a number of industries.

        With  Integrate  Middle  East  2024,  industry  leaders  and  technology  enthusiasts  will  explore  the  new  possibilities  of
        advanced Pro AV technology for changing customer experiences and driving revenue growth. This is significant given that

        the global Pro AV market size reached USD 2.9 billion in 2023 and is expected to reach USD 4.2 billion by 2032, with a
        3.8 per cent growth rate from 2024 to 2032 as per IMARC Group Report*.

        In addition to taking advantage of a three-day exclusive opportunity to meet the MENA's prospective consumers under one
        roof, visitors from across the Pro AV ecosystem will also benefit from the event's strategic co-location with CABSAT, the
        largest media and broadcast exhibition in the MEASA region, which welcomes over 18,000 visitors. The event will also
        present live and interactive features, including lighting shows, interactive learning zones, multi-conference demo arenas,
        smart home simulators, digital signage, education technologies, and much more.


        With  over  250  Global  exhibiting  firms  displaying  their  latest  products  and  solutions  from  across  120  plus  countries,
        visitors  can  explore  the  entire  Pro AV  technology  provider  universe,  including  digital  signage,  command  and  control
        rooms, and live event solutions.

        Abdulnassir Ali, Regional Sales Manager Visual Instruments and Professional Display, Epson Middle East, said: “From
        offering the world’s smallest laser projector to catering to large-space immersive experiences, Epson’s professional display
        solutions serve every audience, and we continue to prioritise innovation with a R&D investment of around USD 1.22
        million every day. As a result, we are seeing increasing demand in the MENA region for professional display solutions for
        events, concerts, shopping malls, education facilities, healthcare and in corporate workforces supporting remote or hybrid
        models. We look forward to participating in the Integrate event this year to showcase our solutions, learn best practices
        from industry leaders, and engage with like-minded professionals from across the globe.”

        Mr.  Vencent Song General manager of Yuyao Vistar Electronic Science and Technology Co. Ltd. stated, “We feel fortunate

        to be a part of Integrate Middle East 2024 as this allows us a platform to present our advanced lineup of products. Focusing
        on product research and development, design, manufacturing, and sales, we are one of the world's largest comprehensive
        manufacturers  of  live  broadcast,  film  and  television,  and  photographic  equipment. We  look  forward  to  advancing  this
        position, foster new revenue channels and steering innovation in the industry during our time at this flagship event.”

        The event will also address major challenges impacting the sector, such as the high cost of advanced audiovisual systems
        and the need for specialised training to operate them. Regardless, these obstacles offer prospects for business leaders to
        generate cost-effective solutions and offer appropriate guidance and support, thus broadening their market reach.

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