Page 378 - CABSAT PR REPORT - MAY 2024

5/21/24, 5:10 PM Integrate Middle East 2024 to revolutionise revenue streams with advanced Pro AV technology integration

Integrate Middle East 2024 to revolutionise revenue streams with

advanced Pro AV technology integration

Integrate Middle East, the region’s premier Pro AV and integrated solutions event, is set to unlock new revenue streams
through cutting-edge Pro AV technology integration. The event, which will be held from May 21 to 23, at the Dubai World
Trade Centre, promises access to firsthand experience of pioneering digital solutions on display that have the potential to
transform a number of industries.

With Integrate Middle East 2024, industry leaders and technology enthusiasts will explore the new possibilities of
advanced Pro AV technology for changing customer experiences and driving revenue growth. This is significant given that

the global Pro AV market size reached USD 2.9 billion in 2023 and is expected to reach USD 4.2 billion by 2032, with a
3.8 per cent growth rate from 2024 to 2032 as per IMARC Group Report*.

In addition to taking advantage of a three-day exclusive opportunity to meet the MENA's prospective consumers under one
roof, visitors from across the Pro AV ecosystem will also benefit from the event's strategic co-location with CABSAT, the
largest media and broadcast exhibition in the MEASA region, which welcomes over 18,000 visitors. The event will also
present live and interactive features, including lighting shows, interactive learning zones, multi-conference demo arenas,
smart home simulators, digital signage, education technologies, and much more.

With over 250 Global exhibiting firms displaying their latest products and solutions from across 120 plus countries,
visitors can explore the entire Pro AV technology provider universe, including digital signage, command and control
rooms, and live event solutions.

Abdulnassir Ali, Regional Sales Manager Visual Instruments and Professional Display, Epson Middle East, said: “From
offering the world’s smallest laser projector to catering to large-space immersive experiences, Epson’s professional display
solutions serve every audience, and we continue to prioritise innovation with a R&D investment of around USD 1.22
million every day. As a result, we are seeing increasing demand in the MENA region for professional display solutions for
events, concerts, shopping malls, education facilities, healthcare and in corporate workforces supporting remote or hybrid
models. We look forward to participating in the Integrate event this year to showcase our solutions, learn best practices
from industry leaders, and engage with like-minded professionals from across the globe.”

Mr. Vencent Song General manager of Yuyao Vistar Electronic Science and Technology Co. Ltd. stated, “We feel fortunate

to be a part of Integrate Middle East 2024 as this allows us a platform to present our advanced lineup of products. Focusing
on product research and development, design, manufacturing, and sales, we are one of the world's largest comprehensive
manufacturers of live broadcast, film and television, and photographic equipment. We look forward to advancing this
position, foster new revenue channels and steering innovation in the industry during our time at this flagship event.”

The event will also address major challenges impacting the sector, such as the high cost of advanced audiovisual systems
and the need for specialised training to operate them. Regardless, these obstacles offer prospects for business leaders to
generate cost-effective solutions and offer appropriate guidance and support, thus broadening their market reach.

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