Page 385 - CABSAT PR REPORT - MAY 2024

With Integrate Middle East 2024, industry leaders and technology enthusiasts will
explore the new possibilities of advanced Pro AV technology for changing
customer experiences and driving revenue growth. This is significant given that
the global Pro AV market size reached US$2.9 billion in 2023 and is expected to
reach $4.2 billion by 2032, with a 3.8 per cent growth rate from 2024 to 2032 as
per IMARC Group Report.

In addition to taking advantage of a three-day exclusive opportunity to meet the
MENA's prospective consumers under one roof, visitors from across the Pro AV
ecosystem will also benefit from the event's strategic co-location with CABSAT,
the largest media and broadcast exhibition in the MEASA region, which
welcomes over 18,000 visitors. The event will also present live and interactive
features, including lighting shows, interactive learning zones, multi-conference
demo arenas, smart home simulators, digital signage, education technologies,
and much more.

With over 250 Global exhibiting firms displaying their latest products and
solutions from across 120-plus countries, visitors can explore the entire Pro AV
technology provider universe, including digital signage, command and control
rooms, and live event solutions.

The event will also address major challenges impacting the sector, such as the
high cost of advanced audiovisual systems and the need for specialised training
to operate them. Regardless, these obstacles offer prospects for business
leaders to generate cost-effective solutions and offer appropriate guidance and
support, thus broadening their market reach.

Abhishek Ganapathy, Director, Dubai World Trade Centre, said, “The goal of this
year's Integrate Middle East is to demonstrate the revolutionary potential of Pro
AV technology integration in opening up new revenue streams for companies in
the region. The event will provide visitors with the opportunity to meet with global
and regional business associates, interact with a diverse selection of exhibitors,
network with industry experts, as well as gain valuable insights into the future of
Pro AV.”

From interactive digital signs to immersive virtual reality experiences, the event
will showcase a diverse range of Pro AV solutions for retail, hospitality,
healthcare, education, media, and the government. By comprehending how
advanced Pro AV technology can drive business growth, improve customer
engagement, and offer innovative revenue-generating opportunities through
detailed demonstrations, conversations, and hands-on experiences, participants
will be better positioned to propel the industry forward and prepare themselves
for the future.

https://www.msn.com/en-ae/.