Page 387 - CABSAT PR REPORT - MAY 2024

5/21/24, 5:11 PM Dailyhunt
With over 250 Global exhibiting firms displaying their latest products and solutions from across 120-plus countries, visitors can
explore the entire Pro AV technology provider universe, including digital signage, command and control rooms, and live event
solutions.

The event will also address major challenges impacting the sector, such as the high cost of advanced audiovisual systems and the
need for specialised training to operate them. Regardless, these obstacles offer prospects for business leaders to generate cost-
effective solutions and offer appropriate guidance and support, thus broadening their market reach.

Abhishek Ganapathy, Director, Dubai World Trade Centre, said, "The goal of this year's Integrate Middle East is to demonstrate the
revolutionary potential of Pro AV technology integration in opening up new revenue streams for companies in the region. The event
will provide visitors with the opportunity to meet with global and regional business associates, interact with a diverse selection of
exhibitors, network with industry experts, as well as gain valuable insights into the future of Pro AV."

From interactive digital signs to immersive virtual reality experiences, the event will showcase a diverse range of Pro AV solutions for
retail, hospitality, healthcare, education, media, and the government. By comprehending how advanced Pro AV technology can drive
business growth, improve customer engagement, and offer innovative revenue-generating opportunities through detailed
demonstrations, conversations, and hands-on experiences, participants will be better positioned to propel the industry forward and
prepare themselves for the future.

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