Page 151 - MINISTRY OF CULTURE PR REPORT - MAY 2025 (ENGLISH)

5/29/25, 5:05 PM Nahyan bin Mubarak: We learnt from Zayed that 'identity' and 'tolerance' are not slogans but interconnected actions - Aletihad News…
communities to engage with the "My UAE Story" competition by providing resources and creating opportunities for
engagement - something we are achieving through close collaboration with them.

The private sector is a key partner that can support the initiative through sponsorship and by promoting it among
employees and the wider community. Educational institutions, both university and pre-university, also play an important
role in engaging students and faculty, turning the competition into an educational project that promotes a sense of
national identity and belonging.

Sports, cultural, and social clubs are community meeting points that can serve as ideal platforms for showcasing
experiences and encouraging broad participation. Through your esteemed newspaper, we call upon all these
organisations to be active contributors to the competition, as the "My UAE Story" initiative represents a collective story
we are all writing together for the present and the future of this beloved nation, which embraces and provides them
with every opportunity for success and excellence in various fields.

Is there a role for traditional and digital media in this initiative?

Media in all its forms, both traditional and digital, is a core partner in the "My UAE Story" competition, not just in terms
of coverage, but in inspiring community engagement.

We have designed the initiative to be visible in the daily media space through the publication of entries, interviews, and
the sharing of visual content that reflects Emirati values and social principles. The competition brings together all
elements of our society to capture a unified image that embodies our unity, expresses our emotions, and documents
our successes and stories that the UAE has embraced since its founding.

Therefore, we heavily rely on our media colleagues, as they are key partners in this initiative, and indeed, one of our
most important supporters. Traditional outlets - newspapers, radio, and TV - are essential for reaching digitally inactive
groups. Digital platforms and social media allow us to connect with younger generations and creative voices,
encouraging their active involvement.

We continue to build partnerships with national media institutions to produce dedicated content for the competition,
driven by our belief that the media will help us amplify this social message and transform the initiative into a national
movement.

The "My UAE Story" competition serves as a testament to every individual in Emirati society, reflecting its
nature, people, characteristics, and values. How do you plan to use these testimonies?

Absolutely. We don't see the entries as fleeting works or creative writing that relies on affectation and artifice. Rather,
we view them as living documents, human and historical testimonies that reflect the nature of Emirati society, its
morals, the behaviour of its people, and its true stories.

Our plan is to categorise the entries thematically, chronologically and geographically, to serve as a foundation for
producing creative and national work, whether through publications and books or through digitisation. This not only
reflects the current moment, but also serves as a basis for research, education, and cultural documentation.

We also intend to turn the strongest submissions into cultural productions and short documentaries. We hope that
these entries will serve as a source of inspiration for future generations and mirror the UAE through the lens of its

https://en.aletihad.ae/news/uae/4578493/nahyan-bin-mubarak--we-learnt-from-zayed-that--identity--and 6/7