Page 311 - MINISTRY OF CULTURE PR REPORT - MAY 2025 (ENGLISH)

5/27/25, 8:30 AM 'Make it in the Emirates' concludes with new industrial projects valued over AED11 billion
For the first time, the platform featured a dedicated pavilion for Emirati crafts and
heritage industries, organized by the Ministry of Culture as part of the Year of the

Community. The pavilion hosted live demonstrations of 40 traditional crafts across
10 zones, with participation from 216 Emirati artisans. Their involvement this year

enabled them to expand their presence on e-commerce platforms and bring their
products to global markets - turning heritage into economic opportunity.

National In-Country Value (ICV) Programme

The 2025 edition recorded a rise in industrial procurement under the National ICV
Program, reaching AED 168 billion - up from AED143 billion in the previous

edition. The program now covers 4,800 locally manufacturable products. This year,
new procurement agreements worth AED 1.3 billion were signed.

On Day 2, MoIAT signed MoUs with entities including Emaar, Silal, Calidus, and

Modon Holding to join the National ICV Program. This brings the total number of
participating companies and entities to 35.

Launched under the UAE's Projects of the 50, the program channels procurement
by government and major national companies into the local economy, stimulating

industrial and service sectors. By the end of 2024, cumulative local spending under
the program reached AED 347 billion.

On the sidelines of the event, the ministry launched the Global Startup Exchange
Program, connecting UAE and international startups to new markets, incubators,
and investors. The first pilot, developed in collaboration with Japan, sets the stage

for broader international expansion - opening new pathways for growth-stage,
technology-focused startups.

ADNOC reaffirmed its support for the platform through an ambitious five-year plan
to channel up to AED 200 billion into the national economy. This includes
purchasing locally manufacturable products valued at up to AED 90 billion by 2030

- further strengthening the UAE's industrial base and reinforcing supply chain
resilience.

The "Industrialists" Career Fair, jointly organized by MoIAT, the Ministry of
Human Resources and Emiratization, and the Nafis Program, took place over three
days. It aimed to expand private sector opportunities for Emiratis and highlight

career paths within the industrial sector.

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