Page 313 - MINISTRY OF CULTURE PR REPORT - MAY 2025 (ENGLISH)

5/27/25, 8:30 AM 'Make it in the Emirates' concludes with new industrial projects valued over AED11 billion
-Industrial Partner: Airbus
-In-Country Value (ICV) Champion: Baker Hughes

-AI Zone Sponsor: Technology Innovation Institute (TII)
-Supporting Sponsors for Start-Up Competition: Yokogawa, HUB71

-Entrepreneurship Content Partner: Stratecis
-Knowledge Partners: Roland Berger, Oliver Wyman, Emirates Center for Strategic
Studies and Research (ECSSR), Trends Research & Advisory

-Lanyard Sponsor: Pipetec
-Outreach Partner: Mexican Business Council in UAE

The fourth edition of Make it in the Emirates built on the achievements of previous
years, advancing the goals of the National Strategy for Industry and Advanced
Technology. It strengthened the UAE's position in strategic and future industries,

enhanced the competitiveness of Emirati products, and created an enabling
environment for investment and technology adoption.

The 2025 edition delivered record-breaking satisfaction levels - well above global
benchmarks:
-Exhibitor satisfaction: 4.05 (global avg: 3.80)

-Perceived importance: 4.28 (global avg: 3.89)
-Intent to return: 4.36 (global avg: 4.01)

-Net Promoter Score (NPS): +51 (global avg: +9)

Among visitors:

-Satisfaction: 4.25 (global avg: 4.02)
-Perceived importance: 4.06 (global avg: 3.87)

-Intent to return: 4.37 (global avg: 4.00)-

-NPS: +54 (global avg: +30)

These exceptional results reflect the platform's growing impact, outstanding

organization, and strategic value to all participants - cementing its reputation as the
region's leading industrial platform.

This edition attracted 2,823 media professionals and journalists, reflecting the
platform's growing visibility and international significance. Broadcasters, news
agencies, and industry media covered the event extensively, amplifying the UAE's

industrial ambitions and showcasing its role in shaping the future of global
manufacturing.

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