Page 361 - MINISTRY OF CULTURE PR REPORT - MAY 2025 (ENGLISH)

5/21/25, 3:54 PM 'Make it in the Emirates' highlights Emirati talent, national industrial growth - Aletihad News Center

The Ministry of Culture signed several Memoranda of Understanding at the Handicrafts Exhibition within Make it in the
Emirates with entities such as the General Women’s Union, Al Ghadeer UAE Crafts under the Emirates Red Crescent,
the Ghars Centre for Social Empowerment part of the Fujairah Charity Association, and the Department of Antiquities
and Museums – Ras Al Khaimah.

In the field of electric mobility, UAE-based brand E Daddy announced a strategic partnership with Robust, a regional
battery technology leader, to manufacture advanced battery packs for the new E Daddy X7 electric delivery bike. The
collaboration marks a major milestone in establishing a fully UAE-based electric mobility ecosystem, covering design,
engineering, production, and assembly. Robust will produce E Daddy’s in-house designed battery packs locally,
ensuring faster market readiness, improved quality control, and alignment with sustainability goals.

Make it in the Emirates also continued to serve as a hub for investment and industrial collaboration. A dedicated
section of the exhibition featured key economic enablers including IHC, First Abu Dhabi Bank, Sharjah Chamber of
Commerce and Industry, Mubadala Investment Company, Abu Dhabi Exports Office, and KEZAD Group. Their
presence reflects a shared commitment to enabling manufacturers, supporting new partnerships, and expanding
access to capital, infrastructure, and resources across the UAE’s industrial sector.

The Handicrafts sector brought together artisans, cultural institutions, and heritage-driven businesses actively
preserving and reimagining traditional Emirati crafts. From Talli embroidery and Khous weaving to ceremonial daggers
and eco-friendly camel leather goods, exhibitors shared not only handmade products but also the stories, values, and
techniques behind them. Organisations such as Al Ghadeer UAE Crafts are empowering women with heritage skills
and transforming them into sustainable livelihoods. Businesses like Khunair are reviving forgotten crafts and cultivating
demand for locally made ceremonial items. Dubai Culture and Arts Authority highlighted the importance of cultural
transmission, while Al Khaznah Leathers showcased the fusion of tradition and innovation through sustainable
craftsmanship.

The day also marked the launch of the Industrialist Career Fair—a dedicated platform to connect Emirati talent with
leading industrial companies. The Vision Hall hosted high-level panel discussions featuring successful UAE
entrepreneurs, who shared their journeys from local startups to global businesses, alongside a fireside chat on
Emiratisation and the Year of Community.

At Momentum Hall, sessions focused on emerging technologies and new frontiers within the UAE’s industrial
ecosystem. A spotlight was placed on the UAE’s contributions to space exploration, including domestically
manufactured components supporting the Arab world’s first interplanetary mission.

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