Page 363 - MINISTRY OF CULTURE PR REPORT - MAY 2025 (ENGLISH)

5/21/25, 3:54 PM Make it in the Emirates 2025 highlights Emirati talent, national industrial growth
security strategy. Additionally, e& signed a strategic agreement with Aleria, an IHC Group company, to provide
AI-powered solutions tailored for SMEs, enhancing operational efficiency and fostering the adoption of next-
generation technologies.

Advancing UAE’s electric mobility ecosystem

The Ministry of Culture signed several Memoranda of Understanding at the Handicrafts Exhibition within Make
it in the Emirates with entities such as the General Women’s Union, Al Ghadeer UAE Crafts under the Emirates
Red Crescent, the Ghars Centre for Social Empowerment part of the Fujairah Charity Association, and the
Department of Antiquities and Museums – Ras Al Khaimah.

In the field of electric mobility, UAE-based brand E Daddy announced a strategic partnership with Robust, a
regional battery technology leader, to manufacture advanced battery packs for the new E Daddy X7 electric
delivery bike. This collaboration marks a significant milestone in establishing a fully UAE-based electric
mobility ecosystem, encompassing design, engineering, production, and assembly. Robust will produce E
Daddy’s in-house designed battery packs locally, ensuring faster market readiness, improved quality control,
and alignment with sustainability goals.

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