Page 371 - MINISTRY OF CULTURE PR REPORT - MAY 2025 (ENGLISH)

5/21/25, 3:54 PM 'Make it in the Emirates' highlights Emirati talent, national industrial growth
Among the highlights of the day was a press conference held at the International
Holding Company (IHC) stage, where IHC and Al Ain Farms Group announced an

AED 1.8 billion commitment in support of the UAE's food security strategy.
Additionally, e& signed a strategic agreement with Aleria, an IHC Group company,

to provide AI-powered solutions tailored for SMEs, enhancing operational
efficiency and supporting adoption of next-generation technologies.

The Ministry of Culture signed several Memoranda of Understanding at the

Handicrafts Exhibition within Make it in the Emirates with entities such as the
General Women's Union, Al Ghadeer UAE Crafts under the Emirates Red Crescent,

the Ghars Centre for Social Empowerment part of the Fujairah Charity Association,
and the Department of Antiquities and Museums - Ras Al Khaimah.

In the field of electric mobility, UAE-based brand E Daddy announced a strategic

partnership with Robust, a regional battery technology leader, to manufacture
advanced battery packs for the new E Daddy X7 electric delivery bike. The

collaboration marks a major milestone in establishing a fully UAE-based electric
mobility ecosystem, covering design, engineering, production, and assembly.
Robust will produce E Daddy's in-house designed battery packs locally, ensuring

faster market readiness, improved quality control, and alignment with sustainability
goals.

Make it in the Emirates also continued to serve as a hub for investment and
industrial collaboration. A dedicated section of the exhibition featured key

economic enablers including IHC, First Abu Dhabi Bank, Sharjah Chamber of
Commerce and Industry, Mubadala Investment Company, Abu Dhabi Exports

Office, and KEZAD Group. Their presence reflects a shared commitment to
enabling manufacturers, supporting new partnerships, and expanding access to
capital, infrastructure, and resources across the UAE's industrial sector.

The Handicrafts sector brought together artisans, cultural institutions, and heritage-
driven businesses actively preserving and reimagining traditional Emirati crafts.

From Talli embroidery and Khous weaving to ceremonial daggers and eco-friendly
camel leather goods, exhibitors shared not only handmade products but also the
stories, values, and techniques behind them. Organisations such as Al Ghadeer UAE

Crafts are empowering women with heritage skills and transforming them into
sustainable livelihoods. Businesses like Khunair are reviving forgotten crafts and

cultivating demand for locally made ceremonial items. Dubai Culture and Arts

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