Page 374 - MINISTRY OF CULTURE PR REPORT - MAY 2025 (ENGLISH)

5/21/25, 3:55 PM 'Make it in the Emirates' highlights Emirati talent, national industrial growth
Emirates is taking place at ADNEC Centre Abu Dhabi until 22 May, with participation from over 720
exhibitors.

Among the highlights of the day was a press conference held at the International Holding Company (IHC)
stage, where IHC and Al Ain Farms Group announced an AED 1.8 billion commitment in support of the
UAE's food security strategy. Additionally, e& signed a strategic agreement with Aleria, an IHC Group
company, to provide AI-powered solutions tailored for SMEs, enhancing operational efficiency and
supporting adoption of next-generation technologies.

The Ministry of Culture signed several Memoranda of Understanding at the Handicrafts Exhibition
within Make it in the Emirates with entities such as the General Women's Union, Al Ghadeer UAE Crafts
under the Emirates Red Crescent, the Ghars Centre for Social Empowerment part of the Fujairah Charity

Association, and the Department of Antiquities and Museums - Ras Al Khaimah.

In the field of electric mobility, UAE-based brand E Daddy announced a strategic partnership with Robust, a
regional battery technology leader, to manufacture advanced battery packs for the new E Daddy X7 electric
delivery bike. The collaboration marks a major milestone in establishing a fully UAE-based electric

mobility ecosystem, covering design, engineering, production, and assembly. Robust will produce E
Daddy's in-house designed battery packs locally, ensuring faster market readiness, improved quality
control, and alignment with sustainability goals.

Make it in the Emirates also continued to serve as a hub for investment and industrial collaboration. A
dedicated section of the exhibition featured key economic enablers including IHC, First Abu Dhabi Bank,
Sharjah Chamber of Commerce and Industry, Mubadala Investment Company, Abu Dhabi Exports Office,
and KEZAD Group. Their presence reflects a shared commitment to enabling manufacturers, supporting
new partnerships, and expanding access to capital, infrastructure, and resources across the UAE's
industrial sector.

The Handicrafts sector brought together artisans, cultural institutions, and heritage-driven businesses
actively preserving and reimagining traditional Emirati crafts. From Talli embroidery and Khous weaving to

ceremonial daggers and eco-friendly camel leather goods, exhibitors shared not only handmade products
but also the stories, values, and techniques behind them. Organisations such as Al Ghadeer UAE Crafts
are empowering women with heritage skills and transforming them into sustainable livelihoods. Businesses
like Khunair are reviving forgotten crafts and cultivating demand for locally made ceremonial items. Dubai
Culture and Arts Authority highlighted the importance of cultural transmission, while Al Khaznah Leathers
showcased the fusion of tradition and innovation through sustainable craftsmanship.

The day also marked the launch of the Industrialist Career Fair--a dedicated platform to connect Emirati
talent with leading industrial companies. The Vision Hall hosted high-level panel discussions featuring
successful UAE entrepreneurs, who shared their journeys from local startups to global businesses,

alongside a fireside chat on Emiratisation and the Year of Community.

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