Page 377 - MINISTRY OF CULTURE PR REPORT - MAY 2025 (ENGLISH)

5/21/25, 3:55 PM 'Make it in the Emirates' highlights Emirati talent, national industrial growth - The Tribune
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The Ministry of Culture signed several Memoranda of Understanding at the Handicrafts Exhibition within Make it in the Emirates with
entities such as the General Women's Union, Al Ghadeer UAE Crafts under the Emirates Red Crescent, the Ghars Centre for Social
Empowerment part of the Fujairah Charity Association, and the Department of Antiquities and Museums - Ras Al Khaimah.
In the field of electric mobility, UAE-based brand E Daddy announced a strategic partnership with Robust, a regional battery technology
leader, to manufacture advanced battery packs for the new E Daddy X7 electric delivery bike. The collaboration marks a major milestone
in establishing a fully UAE-based electric mobility ecosystem, covering design, engineering, production, and assembly. Robust will
produce E Daddy's in-house designed battery packs locally, ensuring faster market readiness, improved quality control, and alignment
with sustainability goals.

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Make it in the Emirates also continued to serve as a hub for investment and industrial collaboration. A dedicated section of the exhibition
featured key economic enablers including IHC, First Abu Dhabi Bank, Sharjah Chamber of Commerce and Industry, Mubadala Investment
Company, Abu Dhabi Exports Office, and KEZAD Group. Their presence reflects a shared commitment to enabling manufacturers,
supporting new partnerships, and expanding access to capital, infrastructure, and resources across the UAE's industrial sector.

The Handicrafts sector brought together artisans, cultural institutions, and heritage-driven businesses actively preserving and reimagining
traditional Emirati crafts. From Talli embroidery and Khous weaving to ceremonial daggers and eco-friendly camel leather goods,
exhibitors shared not only handmade products but also the stories, values, and techniques behind them. Organisations such as Al
Ghadeer UAE Crafts are empowering women with heritage skills and transforming them into sustainable livelihoods. Businesses like
Khunair are reviving forgotten crafts and cultivating demand for locally made ceremonial items. Dubai Culture and Arts Authority
highlighted the importance of cultural transmission, while Al Khaznah Leathers showcased the fusion of tradition and innovation through
sustainable craftsmanship.

The day also marked the launch of the Industrialist Career Fair--a dedicated platform to connect Emirati talent with leading industrial
companies. The Vision Hall hosted high-level panel discussions featuring successful UAE entrepreneurs, who shared their journeys from
local startups to global businesses, alongside a fireside chat on Emiratisation and the Year of Community.

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