Page 379 - MINISTRY OF CULTURE PR REPORT - MAY 2025 (ENGLISH)

5/21/25, 3:55 PM 'Make it in the Emirates' highlights Emirati talent, national industrial growth - www.lokmattimes.com

Among the highlights of the day was a press conference held at the International
Holding Company (IHC) stage, where IHC and Al Ain Farms Group announced an
AED 1.8 billion commitment in support of the UAE's food security strategy.
Additionally, e& signed a strategic agreement with Aleria, an IHC Group company,

to provide AI-powered solutions tailored for SMEs, enhancing operational efficiency
and supporting adoption of next-generation technologies.

The Ministry of Culture signed several Memoranda of Understanding at the

Handicrafts Exhibition within Make it in the Emirates with entities such as the
General Women's Union, Al Ghadeer UAE Crafts under the Emirates Red
Crescent, the Ghars Centre for Social Empowerment part of the Fujairah Charity
Association, and the Department of Antiquities and Museums - Ras Al Khaimah.

In the field of electric mobility, UAE-based brand E Daddy announced a strategic

partnership with Robust, a regional battery technology leader, to manufacture
advanced battery packs for the new E Daddy X7 electric delivery bike. The
collaboration marks a major milestone in establishing a fully UAE-based electric
mobility ecosystem, covering design, engineering, production, and assembly.

Robust will produce E Daddy's in-house designed battery packs locally, ensuring
faster market readiness, improved quality control, and alignment with sustainability
goals.

Make it in the Emirates also continued to serve as a hub for investment and
industrial collaboration. A dedicated section of the exhibition featured key economic
enablers including IHC, First Abu Dhabi Bank, Sharjah Chamber of Commerce and

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