Page 490 - MINISTRY OF CULTURE PR REPORT - MAY 2025 (ENGLISH)

5/9/25, 1:14 PM Home | Emirates News Agency
Leadership and Talent, and UAE Traditional Crafts for Individual and Companies.
The UAE Traditional Crafts category is introduced for the first time, aiming to support creative industries and preserve

Emirati heritage by empowering artisans through incentives, showcasing their creations, and providing platforms to market
their products.

The second day will see the unveiling of the ICV Champions, a newly introduced initiative debuting this year. It will
recognise and honour companies excelling in the National ICV Program across eight categories, in appreciation of their
exceptional contributions to advancing industrial development in the UAE.

Additionally, the fourth edition will feature a Startup Pitch Competition focused artificial intelligence. The competition aims to
attract and support emerging industrial innovations, integrating them into the national industrial ecosystem.

The press conference also provided an overview of the investment opportunities and incentives presented by Make it in the
Emirates. Manufacturers and investors will be able to benefit from a wide range of investment enablers including a
business-friendly environment, technological transformation, competitive financing, industrial sustainability, business growth

support, production and export promotion, and more.
The fourth edition is set to be the largest yet, anticipating more than 30,000 visitors and over 700 exhibitors, with a total

exhibition space of 68,000 square meters. It will also feature an expanded range of products offered for local
manufacturing, along with an increase in procurement agreements to support industrial diversification and sustainability in
the country.

Startups will receive special attention within the event’s agenda, with dedicated platforms to showcase their products and
pitch innovative ideas to a select group of investors, decision-makers, and enablers.

At the end of the press conference, MoIAT invited manufacturers, investors, and entrepreneurs to actively take part in Make
it in the Emirates 2025, bringing together key decision-makers, innovators, and manufacturers. It is the largest industrial
event in the country and the region to date in terms of participation, scale, ambition, and impact.

Make it in the Emirates aims to amplify the economic and social impact of the National Strategy for Industry and Advanced
Technology. It focuses on localising supply chains, fostering industrial growth through strategic partnerships, enablers, and

investment opportunities. It also highlights the role of AI in shaping the future of industry, offering competitive financing and
technological transformation solutions to strengthen partnerships, promote innovative products, facilitate knowledge
exchange, unlock new avenues of innovation, and empower startups.

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