Page 494 - MINISTRY OF CULTURE PR REPORT - MAY 2025 (ENGLISH)

5/9/25, 1:14 PM Fourth edition of 'Make it in the Emirates' to launch May 19 - Aletihad News Center
ministerial sessions, strategic discussions, and partnership signings. Make it in the Emirates 2025 will also spotlight
the role of technology and women in industry, present inspiring success stories, and promote national content and
global expansion opportunities for Emirati products.

Al Suwaidi also highlighted the theme of the fourth edition, “Advanced Industries. Accelerated”, which reflects MoIAT’s
commitment to developing an innovative and sustainable industrial sector. The event will also feature the Industrialists
Career Exhibition, offering more than 1,200 job opportunities from 100 companies for Emirati talent, alongside an
exhibition showcasing national products in key sectors such as pharmaceuticals, space, defense, and energy.

In addition, investors will be introduced to offtake opportunities, while the launch of the Global Exchange Program will
open doors for startups to explore the Japanese market during Expo 2025 Osaka.

Al Dhaheri also highlighted that fourth edition of Make it in the Emirates is set for significant expansion. The event
space will increase to 68,000 square meters, five times larger compared to the previous edition. The total number of
exhibitors will surpass 700, 15 times more compared to 2024.

Al Dhaheri added that the Abu Dhabi National Exhibitions Company Group aims to attract more than 30,000 visitors,
marking a five-fold growth compared to the previous edition. He emphasised the company's commitment to developing
events that support national industries by highlighting investment opportunities, creating partnerships and
collaborations, encouraging innovation, and supporting SMEs. This will contribute to enhancing the competitiveness of
local products and their ability to reach new markets, both regionally and internationally.

Supporting the community
For his part, Al Nakhi emphasised that Make it in the Emirates reflects the leadership’s commitment to reinforcing
national identity and fostering a sustainable economy rooted in creativity and cultural heritage. He noted that the fourth
edition coincides with the Year of Community, which highlights the citizen as the cornerstone of national development,
while recognising craftsmen, artists, and creatives as guardians of heritage and ambassadors of Emirati identity.

Al Nakhi highlighted the Artisans Handicrafts pavilion, organised by the Ministry of Culture as one of this edition’s
dedicated areas. The pavilion will feature live demonstrations of 40 traditional crafts across 10 main zones, along with
a rich program of artistic performances and workshops held in collaboration with local partners.

Al Nakhi also noted that supporting handicrafts strengthens generational ties to heritage and highlights the UAE’s
creative identity as a nation with a vibrant, ever-evolving legacy. He emphasised that the Ministry of Culture’s
initiatives, particularly the support for Emirati handicrafts, heritage industries, and the empowerment of artisans, are
part of a national strategy that places society at the heart of development and the creative economy.

Advancing industry
Al Kamali emphasisd that Make it in the Emirates represents a strategic milestone in the UAE’s industrial journey and
reflects the nation’s ambition to build a diverse, sustainable, and knowledge-based economy.

Al Kamali also highlighted the successes achieved by Abu Dhabi in developing an advanced industrial ecosystem
centered on innovation, which has strengthened its position in global supply chains and raised international investor
confidence. Al Kamali noted that ADIO continues to support these efforts by providing a comprehensive range of
services.

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