Page 105 - Sparklo PR Report - April 2025

EAD’s Bottle Return Scheme Drives Record Recycling Success with Sparklo - Middle East Business News and Information - m…
reduction by 2027. In a single-day milestone, one Sparklomat processed more than 8,500
items, setting a record for individual unit performance.

Commenting on these results, Sheikha Mohamed Al Mazrouei, Executive Director of the

Integrated Environmental Planning and Policy Sector at at EAD, said: “We seek to
integrate sustainability practices into daily life in the emirate. The EAD-led Bottle Return

Scheme, held in collaboration with private sector organisations, including Sparklo,

embodies the importance of partnerships, technology, and community engagement in
creating a sustainable environmental impact. This initiative, with its objectives represents
a strategic investment that consolidates the concept of environmental responsibility. By

supporting the principles of the circular economy, we seek to strengthen Abu Dhabi’s
leading position in the global transformation towards building a sustainable future.”

Maxim Kaplevich, Founder and CEO of Sparklo, commented: “The partnership with EAD

exemplifies the success of government-private sector collaboration. With EAD’s
unwavering support, we have expanded the RVM network, contributing directly to Abu

Dhabi’s sustainability agenda. The results speak for themselves – when recycling is made
simple and engaging, communities embrace the change, reinforcing the role of practical

solutions in environmental progress.”

As EAD and Sparklo continue to scale the initiative, efforts will focus on expanding the
RVM network and deepening community engagement, further solidifying Abu Dhabi’s

leadership in sustainable innovation.

About Environment Agency – Abu Dhabi (EAD)

Established in 1996, the Environment Agency – Abu Dhabi (EAD) is committed to
protecting and enhancing air quality, groundwater as well as the biodiversity of our desert

and marine ecosystem. By partnering with other government entities, the private sector,
NGOs and global environmental agencies, we embrace international best practice,

innovation and hard work to institute effective policy measures. We seek to raise
environmental awareness, facilitate sustainable development and ensure environmental

issues remain one of the top priorities of our national agenda.

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