Page 108 - Sparklo PR Report - April 2025

EAD’s Bottle Return Scheme Drives Record Recycling Success with Sparklo - Middle East News 247

Commenting on these results, Sheikha Mohamed Al Mazrouei, Executive Director of the Integrated
Environmental Planning and Policy Sector at EAD, said: “We seek to integrate sustainability practices

into daily life in the Emirate. The EAD-led Bottle Return Scheme, held in collaboration with private sector
organisations, including Sparklo, embodies the importance of partnerships, technology, and community
engagement in creating a sustainable environmental impact. This initiative, with its objectives, represents a

strategic investment that consolidates the concept of environmental responsibility. By supporting the
principles of the circular economy, we seek to strengthen Abu Dhabi’s leading position in the global
transformation towards building a sustainable future.”

Maxim Kaplevich, Founder and CEO of Sparklo, commented: “The partnership with EAD exemplifies the
success of government-private sector collaboration. With EAD’s unwavering support, we have expanded the
RVM network, contributing directly to Abu Dhabi’s sustainability agenda. The results speak for themselves –

when recycling is made simple and engaging, communities embrace the change, reinforcing the role of
practical solutions in environmental progress.”

As EAD and Sparklo continue to scale the initiative, efforts will focus on expanding the RVM network and
deepening community engagement, further solidifying Abu Dhabi’s leadership in sustainable innovation.

Last Updated on 27 minutes by PR News Desk

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