Page 112 - Sparklo PR Report - April 2025

EAD’s Bottle Return Scheme Drives Record Recycling Success with Sparklo Sparklo Collected Over 23 million Recyclables in …
As a direct result of this initiative, an impressive 23 million recyclables were collected in 2024
alone, including over 544,000 kilograms of plastic and 18,000 kilograms of aluminium. The

cumulative impact of this initiative has prevented over 3.5 million kilograms of CO₂ emissions,

aligning with Abu Dhabi’s ambitious goal of a 22 per cent carbon emissions reduction by 2027. In a

single-day milestone, one Sparklomat processed more than 8,500 items, setting a record for
individual unit performance.

Commenting on these results, Sheikha Mohamed Al Mazrouei, Executive Director of the
Integrated Environmental Planning and Policy Sector at EAD, said: “We seek to integrate

sustainability practices into daily life in the Emirate. The EAD-led Bottle Return Scheme, held in

collaboration with private sector organisations, including Sparklo, embodies the importance of
partnerships, technology, and community engagement in creating a sustainable environmental

impact. This initiative, with its objectives, represents a strategic investment that consolidates the

concept of environmental responsibility. By supporting the principles of the circular economy,

we seek to strengthen Abu Dhabi’s leading position in the global transformation towards building a
sustainable future.”

Maxim Kaplevich, Founder and CEO of Sparklo, commented: “The partnership with EAD
exemplifies the success of government-private sector collaboration. With EAD’s unwavering

support, we have expanded the RVM network, contributing directly to Abu Dhabi’s sustainability

agenda. The results speak for themselves – when recycling is made simple and engaging,
communities embrace the change, reinforcing the role of practical solutions in environmental

progress.”

As EAD and Sparklo continue to scale the initiative, efforts will focus on expanding the RVM
network and deepening community engagement, further solidifying Abu Dhabi’s leadership in

sustainable innovation.

About Environment Agency – Abu Dhabi (EAD)

Established in 1996, the Environment Agency – Abu Dhabi (EAD) is committed to protecting and
enhancing air quality, groundwater as well as the biodiversity of our desert and marine ecosystem.

By partnering with other government entities, the private sector, NGOs and global environmental

agencies, we embrace international best practice, innovation and hard work to institute effective
policy measures. We seek to raise environmental awareness, facilitate sustainable development

and ensure environmental issues remain one of the top priorities of our national agenda.

About Sparklo

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