Page 115 - Sparklo PR Report - April 2025

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cent carbon emissions reduction by 2027. In a single-day milestone, one Sparklomat processed more than 8,500
items, setting a record for individual unit performance.

Commenting on these results, Sheikha Mohamed Al Mazrouei, Executive Director of the Integrated
Environmental Planning and Policy Sector at EAD, said: “We seek to integrate sustainability practices into daily
life in the Emirate. The EAD-led Bottle Return Scheme, held in collaboration with private sector organisations,

including Sparklo, embodies the importance of partnerships, technology, and community engagement in

creating a sustainable environmental impact. This initiative, with its objectives, represents a strategic
investment that consolidates the concept of environmental responsibility. By supporting the principles of the
circular economy, we seek to strengthen Abu Dhabi’s leading position in the global transformation towards

building a sustainable future.”

Maxim Kaplevich, Founder and CEO of Sparklo, commented: “The partnership with EAD exemplifies the success
of government-private sector collaboration. With EAD’s unwavering support, we have expanded the RVM
network, contributing directly to Abu Dhabi’s sustainability agenda. The results speak for themselves – when

recycling is made simple and engaging, communities embrace the change, reinforcing the role of practical

solutions in environmental progress.”
As EAD and Sparklo continue to scale the initiative, efforts will focus on expanding the RVM network and

deepening community engagement, further solidifying Abu Dhabi’s leadership in sustainable innovation.

- Ends-

About Environment Agency – Abu Dhabi (EAD)
Established in 1996, the Environment Agency – Abu Dhabi (EAD) is committed to protecting and enhancing air

quality, groundwater as well as the biodiversity of our desert and marine ecosystem. By partnering with other
government entities, the private sector, NGOs and global environmental agencies, we embrace international

best practice, innovation and hard work to institute effective policy measures. We seek to raise environmental
awareness, facilitate sustainable development and ensure environmental issues remain one of the top priorities

of our national agenda.

About Sparklo
Sparklo is a global UAE-based cleantech company that revolutionises the recycling industry and encourages

sustainable practices worldwide. Through its innovative reverse vending machines (RVMs) known as
Sparklomats, the company motivates users to recycle plastic bottles and aluminium cans by offering engaging

rewards. Sparklo's cutting-edge software and hardware solutions utilise AI and machine learning to optimise
recycling processes, making it fun and easy for individuals to contribute to a sustainable lifestyle. With a

growing network of more than 250,000 users in the UAE alone, Sparklo collects over 200,000 bottles and cans
daily. The company operates in over ten countries, including the UAE, Saudi Arabia, Oman, Qatar, Vietnam,

India, Thailand, Kazakhstan, and Georgia.

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