Page 119 - Sparklo PR Report - April 2025

The Agency has collaborated with several partners from the retail industry, waste operators and
cleantech providers and, with EAD’s strategic oversight, Sparklo, a cleantech leader, has deployed
more than 100 Reverse Vending Machines (RVMs), known as Sparklomats, across Abu Dhabi
offering convenient return access points for plastic bottles and aluminium cans.

As a direct result of this initiative, an impressive 23 million recyclables were collected in 2024 alone,
including over 544,000 kilograms of plastic and 18,000 kilograms of aluminium. The cumulative
impact of this initiative has prevented over 3.5 million kilograms of CO₂ emissions, aligning with Abu
Dhabi’s ambitious goal of a 22 per cent carbon emissions reduction by 2027. In a single-day
milestone, one Sparklomat processed more than 8,500 items, setting a record for individual unit
performance.

Commenting on these results, Sheikha Mohamed Al Mazrouei, Executive Director of the Integrated
Environmental Planning and Policy Sector at EAD, said: “We seek to integrate sustainability
practices into daily life in the Emirate. The EAD-led Bottle Return Scheme, held in collaboration with
private sector organisations, including Sparklo, embodies the importance of partnerships,
technology, and community engagement in creating a sustainable environmental impact. This
initiative, with its objectives, represents a strategic investment that consolidates the concept of
environmental responsibility. By supporting the principles of the circular economy, we seek to
strengthen Abu Dhabi’s leading position in the global transformation towards building a sustainable
future.”
Maxim Kaplevich, Founder and CEO of Sparklo, commented: “The partnership with EAD exemplifies
the success of government-private sector collaboration. With EAD’s unwavering support, we have
expanded the RVM network, contributing directly to Abu Dhabi’s sustainability agenda. The results
speak for themselves – when recycling is made simple and engaging, communities embrace the
change, reinforcing the role of practical solutions in environmental progress.”

As EAD and Sparklo continue to scale the initiative, efforts will focus on expanding the RVM network
and deepening community engagement, further solidifying Abu Dhabi’s leadership in sustainable
innovation.

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