Page 121 - Sparklo PR Report - April 2025

EAD’s Bottle Return Scheme Drives Record Recycling Success with Sparklo | Web Release
cent carbon emissions reduction by 2027. In a single-day milestone, one Sparklomat processed more than 8,500
items, setting a record for individual unit performance.

Commenting on these results, Sheikha Mohamed Al Mazrouei, Executive Director of the Integrated
Environmental Planning and Policy Sector at EAD, said: “We seek to integrate sustainability practices into daily

life in the Emirate. The EAD-led Bottle Return Scheme, held in collaboration with private sector organisations,
including Sparklo, embodies the importance of partnerships, technology, and community engagement in

creating a sustainable environmental impact. This initiative, with its objectives, represents a strategic
investment that consolidates the concept of environmental responsibility. By supporting the principles of the

circular economy, we seek to strengthen Abu Dhabi’s leading position in the global transformation towards
building a sustainable future.”

Maxim Kaplevich, Founder and CEO of Sparklo, commented: “The partnership with EAD exemplifies the

success of government-private sector collaboration. With EAD’s unwavering support, we have expanded the
RVM network, contributing directly to Abu Dhabi’s sustainability agenda. The results speak for themselves –

when recycling is made simple and engaging, communities embrace the change, reinforcing the role of practical
solutions in environmental progress.”

As EAD and Sparklo continue to scale the initiative, efforts will focus on expanding the RVM network and

deepening community engagement, further solidifying Abu Dhabi’s leadership in sustainable innovation.

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