Page 12 - Sparklo PR Report - April 2025

Press Release

Sparklo and Mai Dubai launch partnership to boost recycling

across the UAE

UAE, April 22, 2025: Sparklo, a cleantech company building the Middle East’s most
accessible smart recycling ecosystem, and Mai Dubai, the leading bottled water company in

the UAE, have signed a strategic agreement to promote recycling and support sustainable
consumer behaviour.

The agreement outlines a joint initiative to install 30 AI-powered Reverse Vending Machines

(RVMs) – also known as Sparklomats – in high-traffic locations across Dubai, Abu Dhabi,
Sharjah, Al Ain, and Ras Al Khaimah. The Sparklomats will be located in schools, retail areas,

and even residential communities — enabling people to return plastic bottles right where they
live. For every container recycled, users will receive Sparklo points, which can be redeemed

for rewards, including discounts on Mai Dubai delivery starting in May. This initiative makes

recycling more rewarding while creating a closed-loop system for Mai Dubai products.

The signing ceremony, held at Mai Dubai headquarters on April 21, was attended by Maxim

Kaplevich, CEO of Sparklo, and Abraham Kah, CEO of Mai Dubai LLC. During the event,
Sparklo presented the first-ever Mai Dubai-branded Sparklomat, marking the symbolic start of

the rollout and celebrating the commitment of Mai Dubai's leadership and employees to circular

economy principles.

"This partnership fully reflects Sparklo's mission: to bring every bottle back into the economy

by making recycling easy, accessible, and rewarding," said Maxim Kaplevich, Founder and
CEO of Sparklo. "It's our first collaboration with a bottled water brand that not only ensures

bottles are recycled, but also rewards people for doing so — and we are proud it's happening

in our home market, the UAE. We're glad that Mai Dubai shares our vision of building the
infrastructure that motivates people to return their bottles. Together, we’re creating a true

closed-loop system that ensures materials don’t become waste, but a resource for the future."

“At Mai Dubai, sustainability is at the heart of everything we do — from operating the region’s

only 100% solar-powered water facility to actively championing circular solutions beyond our

walls. This partnership with Sparklo allows us to extend that commitment to consumers,