Page 16 - Sparklo PR Report - April 2025

Waste & Recycling
Sparklo and Mai Dubai launch partnership to boost recycling

across the UAE

The agreement outlines a joint initiative to install 30 AI-powered Reverse Vending Machines in high-traffic
locations across Dubai, Abu Dhabi, Sharjah, Al Ain, and Ras Al Khaimah.

Filed under
Plastic

April 25 2025

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SUBSCRIBE Sparklo, a cleantech company building the Middle East’s most accessible
smart recycling ecosystem, and Mai Dubai, the leading bottled water
company in the UAE, have signed a strategic agreement to promote
recycling and support sustainable consumer behaviour.

The agreement outlines a joint initiative to install 30 AI-powered Reverse
Vending Machines (RVMs) – also known as Sparklomats – in high-traffic
locations across Dubai, Abu Dhabi, Sharjah, Al Ain, and Ras Al Khaimah.
The Sparklomats will be located in schools, retail areas, and even
residential communities — enabling people to return plastic bottles right
where they live. For every container recycled, users will receive Sparklo
points, which can be redeemed for rewards, including discounts on Mai
Dubai delivery starting in May. This initiative makes recycling more
rewarding while creating a closed-loop system for Mai Dubai products.

The signing ceremony was attended by Maxim Kaplevich, CEO of Sparklo,
and Abraham Kah, CEO of Mai Dubai LLC. During the event, Sparklo
presented the first-ever Mai Dubai-branded Sparklomat, marking the
symbolic start of the rollout and celebrating the commitment of Mai
Dubai's leadership and employees to circular economy principles.

"This partnership fully reflects Sparklo's mission: to bring every bottle back
into the economy by making recycling easy, accessible, and
rewarding," said Maxim Kaplevich, Founder and CEO of Sparklo. "It's our
first collaboration with a bottled water brand that not only ensures bottles
are recycled, but also rewards people for doing so — and we are proud it's
happening in our home market, the UAE. We're glad that Mai Dubai shares
our vision of building the infrastructure that motivates people to return

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