Page 19 - Sparklo PR Report - April 2025

Sparklo and Mai Dubai Partner to Drive Smart Recycling and Circularity Across the UAE - Packaging MEA
“At Mai Dubai, sustainability is at the heart of everything we do — from renewable energy to responsible packaging,”
said Abraham Kah. “This partnership with Sparklo enables us to take that commitment further by empowering
consumers to participate directly in the recycling loop. Together, we’re not just hydrating the nation — we’re shaping a
sustainable future for the UAE.”

The collaboration represents a growing trend in the packaging and beverage industry, where smart technologies and
incentive-based systems are increasingly seen as critical tools for improving recycling rates and achieving environmental
targets. By making the recycling process both convenient and rewarding, Sparklo and Mai Dubai hope to catalyse
behaviour change and help set new standards for brand-led circularity in the region.

“Together, we’re creating a true closed-loop system that ensures materials don’t become waste, but a resource for the
future.” – Maxim Kaplevich, CEO, Sparklo.

As the rollout begins in May, both companies plan to evaluate its impact and explore further expansion based on
consumer engagement and recycling performance.

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