Page 23 - Sparklo PR Report - April 2025

30 smart recycling machines to be deployed in the UAE

Recycling made rewarding

The initiative enables users to return plastic bottles in exchange for Sparklo points, which can be

redeemed for rewards — including discounts on Mai Dubai water deliveries starting in May.

The goal is to build a closed-loop recycling system, encouraging sustainable consumer behavior while

reducing plastic waste.

Driving the UAE’s green agenda

The partnership supports the UAE’s Net Zero 2050 and Circular Economy Policy by combining innovation

with environmental responsibility. The collaboration was officially launched at a ceremony at Mai Dubai’s

solar-powered facility, where the first co-branded Sparklomat was unveiled. Sparklo has already collected

over 90 million containers across the region, including more than 81 million in the UAE.

“This partnership reflects our mission to bring every bottle back into the economy,” said Maxim

Kaplevich, Sparklo’s CEO. “We’re proud to do it in our home market with a partner that shares our vision.”

“We’re not just hydrating the nation — we’re helping shape a sustainable future,” added Abraham Kah,

CEO of Mai Dubai.

tanvir@dubainewsweek.com

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