Page 33 - Sparklo PR Report - April 2025

Sparklo and Mai Dubai launch partnership to boost recycling across the UAE - Observer Dubai
delivery starting in May. This initiative makes recycling more rewarding while creating a
closed-loop system for Mai Dubai products.

The signing ceremony, held at Mai Dubai headquarters on April 21, was attended
by Maxim Kaplevich, CEO of Sparklo, and Abraham Kah, CEO of Mai Dubai LLC. During

the event, Sparklo presented the first-ever Mai Dubai-branded Sparklomat, marking the

symbolic start of the rollout and celebrating the commitment of Mai Dubai’s leadership

and employees to circular economy principles.

“This partnership fully reflects Sparklo’s mission: to bring every bottle back into the

economy by making recycling easy, accessible, and rewarding,” said Maxim Kaplevich,

Founder and CEO of Sparklo. “It’s our first collaboration with a bottled water brand that

not only ensures bottles are recycled, but also rewards people for doing so — and we are
proud it’s happening in our home market, the UAE. We’re glad that Mai Dubai shares our

vision of building the infrastructure that motivates people to return their bottles.

Together, we’re creating a true closed-loop system that ensures materials don’t become
waste, but a resource for the future.”

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