Page 38 - Sparklo PR Report - April 2025

Sparklo And Mai Dubai Launch Partnership To Boost Recycling
Across The UAE

Sparklo, a cleantech company building the Middle East's most accessible smart recycling
ecosystem, and Mai Dubai, the leading bottled water company in the UAE, have signed a
strategic agreement to promote recycling and support sustainable consumer behaviour.

The agreement outlines a joint initiative to install 30 AI-powered Reverse Vending
Machines (RVMs) – also known as Sparklomats – in high-traffic locations across Dubai,
Abu Dhabi, Sharjah, Al Ain, and Ras Al Khaimah. The Sparklomats will be located in
schools, retail areas, and even residential communities - enabling people to return plastic
bottles right where they live. For every container recycled, users will receive Sparklo points,
which can be redeemed for rewards, including discounts on Mai Dubai delivery starting in
May. This initiative makes recycling more rewarding while creating a closed-loop system for
Mai Dubai products.

The signing ceremony, held at Mai Dubai headquarters on April 21, was attended by
Maxim Kaplevich, CEO of Sparklo, and Abraham Kah, CEO of Mai Dubai LLC. During the
event, Sparklo presented the first-ever Mai Dubai-branded Sparklomat, marking the
symbolic start of the rollout and celebrating the commitment of Mai Dubai's leadership and
employees to circular economy principles.

“This partnership fully reflects Sparklo's mission: to bring every bottle back into the
economy by making recycling easy, accessible, and rewarding,” said Maxim Kaplevich,
Founder and CEO of Sparklo.“It's our first collaboration with a bottled water brand that not

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