Page 41 - Sparklo PR Report - April 2025

Sparklo and Mai Dubai Partner to Launch AI-Powered Recycling Ecosystem Across the United Arab Emirates - Biz Today
The signing ceremony, held at Mai Dubai headquarters on April 21, was attended by Maxim
Kaplevich, CEO of Sparklo, and Abraham Kah, CEO of Mai Dubai LLC. During the event, Sparklo

presented the first-ever Mai Dubai-branded Sparklomat, marking the symbolic start of the
rollout and celebrating the commitment of Mai Dubai’s leadership and employees to circular
economy principles.

“This partnership fully reflects Sparklo’s mission: to bring every bottle back into the economy by
making recycling easy, accessible, and rewarding,” said Maxim Kaplevich, Founder and CEO of
Sparklo. “It’s our first collaboration with a bottled water brand that not only ensures bottles are

recycled, but also rewards people for doing so — and we are proud it’s happening in our home
market, the UAE. We’re glad that Mai Dubai shares our vision of building the infrastructure that
motivates people to return their bottles. Together, we’re creating a true closed-loop system that

ensures materials don’t become waste, but a resource for the future.”

“At Mai Dubai, sustainability is at the heart of everything we do — from operating the region’s

only 100% solar-powered water facility to actively championing circular solutions beyond our
walls. This partnership with Sparklo allows us to extend that commitment to consumers,
empowering them to close the loop by returning their empty bottles. Together, we’re not just

hydrating the nation — we’re shaping a sustainable future for the UAE,” said Abraham Kah, CEO
of Mai Dubai.

https://www.biztoday.news/2025/04/23/sparklo-and-mai-dubai-partner-to-launch-ai-powered-recycling-ecosystem-across-the-united-arab-emirates/ 2/3