Page 45 - Sparklo PR Report - April 2025

Sparklo and Mai Dubai partner to reward recycling in the UAE - Arabian Business: Latest News on the Middle East, Real Estat…
It will enable people to return plastic bottles close to where they live, and also get
rewarded for supporting recycling. For every container returned, users receive

Sparklo points, which can be redeemed for rewards, including discounts on Mai

Dubai delivery starting in May.

During the signing event, Sparklo presented the first-ever Mai Dubai-branded
Sparklomat, marking the symbolic start of the rollout and a symbol of thanks to the

Mai Dubai leadership and employees’ commitment towards circular economy

principles.

Maxim Kaplevich, Founder and CEO of Sparklo, commented: “This partnership fully
reflects Sparklo’s mission: to bring every bottle back into the economy by making

recycling easy, accessible, and rewarding.

“It’s our first collaboration with a bottled water brand that not only ensures bottles are

recycled, but also rewards people for doing so — and we are proud it’s happening in
our home market, the UAE. We’re glad that Mai Dubai shares our vision of building

the infrastructure that motivates people to return their bottles. Together, we’re

creating a true closed-loop system that ensures materials don’t become waste, but a
resource for the future.”

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