Page 48 - Sparklo PR Report - April 2025

Sparklo and Mai Dubai launch partnership to boost recycling across the UAE
Sparklo and Mai Dubai launch partnership to boost

recycling across the UAE

UAE, April 22, 2025: Sparklo, a cleantech company building the Middle East’s most accessible smart
recycling ecosystem, and Mai Dubai, the leading bottled water company in the UAE, have signed a
strategic agreement to promote recycling and support sustainable consumer behaviour.

The agreement outlines a joint initiative to install 30 AI-powered Reverse Vending Machines (RVMs) –
also known as Sparklomats – in high-traffic locations across Dubai, Abu Dhabi, Sharjah, Al Ain, and Ras Al
Khaimah. The Sparklomats will be located in schools, retail areas, and even residential communities —
enabling people to return plastic bottles right where they live. For every container recycled, users will
receive Sparklo points, which can be redeemed for rewards, including discounts on Mai Dubai delivery
starting in May. This initiative makes recycling more rewarding while creating a closed-loop system for
Mai Dubai products.

The signing ceremony, held at Mai Dubai headquarters on April 21, was attended by Maxim Kaplevich,
CEO of Sparklo, and Abraham Kah, CEO of Mai Dubai LLC. During the event, Sparklo presented the first-
ever Mai Dubai-branded Sparklomat, marking the symbolic start of the rollout and celebrating the
commitment of Mai Dubai’s leadership and employees to circular economy principles.

“This partnership fully reflects Sparklo’s mission: to bring every bottle back into the economy by making
recycling easy, accessible, and rewarding,” said Maxim Kaplevich, Founder and CEO of Sparklo. “It’s our
first collaboration with a bottled water brand that not only ensures bottles are recycled, but also rewards

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