Page 53 - Sparklo PR Report - April 2025

Sparklo and Mai Dubai partner to boost recycling across UAE
redeemed for rewards, including discounts on Mai Dubai delivery starting in

May. This initiative makes recycling more rewarding while creating a closed-

loop system for Mai Dubai products.

YOU MAY LIKE Maxim Kaplevich, Founder and CEO of
Sparklo, said that, “This partnership fully

reflects Sparklo’s mission: to bring every

bottle back into the economy by making

recycling easy, accessible, and rewarding.

It’s our first collaboration with a bottled

AmiViz and SimSpace to water brand that not only ensures bottles

enhance cyber resilience are recycled but also rewards people for

across Middle East doing so and we are proud it’s happening

in our home market, the UAE. We’re glad

that Mai Dubai shares our vision of building the infrastructure that motivates

people to return their bottles. Together, we’re creating a true closed-loop

system that ensures materials don’t become waste, but a resource for the

future.”

According to the statement, this initiative supports the UAE’s Net Zero 2050

and Circular Economy Policy strategies, combining innovation, business

collaboration, and real-world impact. To date, Sparklo has collected over 90

million plastic and aluminum containers across the MENA region, and more

than 81 million in the UAE alone.

“At Mai Dubai, sustainability is at the heart of everything we do — from

operating the region’s only 100 percent solar-powered water facility to

actively championing circular solutions beyond our walls. This partnership

with Sparklo allows us to extend that commitment to consumers,

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