Page 58 - Sparklo PR Report - April 2025

Sparklo and Mai Dubai launch partnership to boost recycling across the UAE – Executive Bulletin
presented the first-ever Mai Dubai-branded Sparklomat, marking the symbolic start of the rollout
and celebrating the commitment of Mai Dubai’s leadership and employees to circular economy

principles.

“This partnership fully reflects Sparklo’s mission: to bring every bottle back into the economy by
making recycling easy, accessible, and rewarding,” said Maxim Kaplevich, Founder and CEO of

Sparklo. “It’s our first collaboration with a bottled water brand that not only ensures bottles are

recycled, but also rewards people for doing so — and we are proud it’s happening in our home
market, the UAE. We’re glad that Mai Dubai shares our vision of building the infrastructure that

motivates people to return their bottles. Together, we’re creating a true closed-loop system that

ensures materials don’t become waste, but a resource for the future.”

“At Mai Dubai, sustainability is at the heart of everything we do — from operating the region’s only

100% solar-powered water facility to actively championing circular solutions beyond our walls. This

partnership with Sparklo allows us to extend that commitment to consumers, empowering them
to close the loop by returning their empty bottles. Together, we’re not just hydrating the nation —

we’re shaping a sustainable future for the UAE,”said Abraham Kah, CEO of Mai Dubai.

This initiative supports the UAE’s Net Zero 2050 and Circular Economy Policy strategies, combining

innovation, business collaboration, and real-world impact. To date, Sparklo has collected over 90

million plastic and aluminium containers across the MENA region — more than 81 million in the
UAE alone.

About Sparklo

Sparklo is a global UAE-based cleantech company that revolutionises the recycling industry and

encourages sustainable practices worldwide. Through its innovative reverse vending machines

(RVMs) known as Sparklomats, the company motivates users to recycle plastic bottles and
aluminium cans by offering engaging rewards. Sparklo’s cutting-edge software and hardware

solutions utilise AI and machine learning to optimise recycling processes, making it fun and easy

for individuals to contribute to a sustainable lifestyle.

About Mai Dubai

Founded in 2012, Mai Dubai is a leading bottled water brand in the UAE, known for its

commitment to sustainability, innovation, and quality. Operating from the only 100% solar-

powered water factory in the UAE and the second-largest solar-powered factory worldwide, Mai
Dubai prioritizes eco-friendly practices that adds to its sustainability agenda.

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