Page 61 - Sparklo PR Report - April 2025
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Sparklo, Mai Dubai to boost recycling across UAE
This initiative makes recycling more rewarding while creating a closed-loop system for Mai Dubai products, it
stated.
The signing ceremony, held at Mai Dubai headquarters, was attended by Maxim Kaplevich, the Founder and
CEO of Sparklo and Abraham Kah, the CEO of Mai Dubai along with other officials.
During the event, Sparklo presented the first-ever Mai Dubai-branded Sparklomat, marking the symbolic
start of the rollout and celebrating the commitment of Mai Dubai's leadership and employees to circular
economy principles.
"This partnership fully reflects Sparklo's mission: to bring every bottle back into the economy by making
recycling easy, accessible, and rewarding," remarked Kaplevich.
"It's our first collaboration with a bottled water brand that not only ensures bottles are recycled, but also
rewards people for doing so — and we are proud it's happening in our home market, the UAE," he stated.
"We're glad that Mai Dubai shares our vision of building the infrastructure that motivates people to return
their bottles. Together, we’re creating a true closed-loop system that ensures materials don’t become waste,
but a resource for the future," he added.
On the key partnership, Kah said: "At Mai Dubai, sustainability is at the heart of everything we do - from
operating the region’s only 100% solar-powered water facility to actively championing circular solutions
beyond our walls."
"This partnership with Sparklo allows us to extend that commitment to consumers, empowering them to
close the loop by returning their empty bottles. Together, we’re not just hydrating the nation - we’re shaping
a sustainable future for the UAE," he added.-TradeArabia News Service
Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (Syndigate.info).
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UAE WASTE & RECYCLING
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