Page 62 - Sparklo PR Report - April 2025

Sparklo and Mai Dubai launch partnership to boost recycling across the UAE - Middle East News 247

Sparklo and Mai Dubai launch partnership to boost

recycling across the UAE

By PR News Desk 22/04/2025

Sparklo, a cleantech company building the Middle East’s most accessible smart recycling ecosystem, and
Mai Dubai, the leading bottled water company in the UAE, have signed a strategic agreement to promote
recycling and support sustainable consumer behaviour.

The agreement outlines a joint initiative to install 30 AI-powered Reverse Vending Machines (RVMs) – also
known as Sparklomats – in high-traffic locations across Dubai, Abu Dhabi, Sharjah, Al Ain, and Ras Al
Khaimah. The Sparklomats will be located in schools, retail areas, and even residential communities —

enabling people to return plastic bottles right where they live. For every container recycled, users will receive
Sparklo points, which can be redeemed for rewards, including discounts on Mai Dubai delivery starting in
May. This initiative makes recycling more rewarding while creating a closed-loop system for Mai Dubai

products.

The signing ceremony, held at Mai Dubai headquarters on April 21, was attended by Maxim Kaplevich,

CEO of Sparklo, and Abraham Kah, CEO of Mai Dubai LLC. During the event, Sparklo presented the first-
ever Mai Dubai-branded Sparklomat, marking the symbolic start of the rollout and celebrating the
commitment of Mai Dubai’s leadership and employees to circular economy principles.

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