Page 67 - Sparklo PR Report - April 2025

Sparklo and Mai Dubai launch partnership to boost recycling across the UAE

Sparklo and Mai Dubai launch partnership to boost

recycling across the UAE

Date Share on Facebook Tweet on Twitter
2025-04-22 08:31:31

(MENAFN- CommuniGate Middle East) UAE, April 22, 2025: Sparklo, a cleantech company building
the Middle East’s most accessible smart recycling ecosystem, and Mai Dubai, the leading bottled
water company in the UAE, have signed a strategic agreement to promote recycling and support
sustainable consumer behaviour.
The agreement outlines a joint initiative to install 30 AI-powered Reverse Vending Machines (RVMs) –
also known as Sparklomats – in high-traffic locations across Dubai, Abu Dhabi, Sharjah, Al Ain, and
Ras Al Khaimah. The Sparklomats will be located in schools, retail areas, and even residential
communities — enabling people to return plastic bottles right where they live. For every container
recycled, users will receive Sparklo points, which can be redeemed for rewards, including discounts
on Mai Dubai delivery starting in May. This initiative makes recycling more rewarding while creating a
closed-loop system for Mai Dubai products.
The signing ceremony, held at Mai Dubai headquarters on April 21, was attended by Maxim
Kaplevich, CEO of Sparklo, and Abraham Kah, CEO of Mai Dubai LLC. During the event, Sparklo
presented the first-ever Mai Dubai-branded Sparklomat, marking the symbolic start of the rollout
and celebrating the commitment of Mai Dubai's leadership and employees to circular economy
principles.
"This partnership fully reflects Sparklo's mission: to bring every bottle back into the economy by
making recycling easy, accessible, and rewarding," said Maxim Kaplevich, Founder and CEO of
Sparklo. "It's our first collaboration with a bottled water brand that not only ensures bottles are
recycled, but also rewards people for doing so — and we are proud it's happening in our home
market, the UAE. We're glad that Mai Dubai shares our vision of building the infrastructure that
motivates people to return their bottles. Together, we’re creating a true closed-loop system that
ensures materials don’t become waste, but a resource for the future."
“At Mai Dubai, sustainability is at the heart of everything we do — from operating the region’s only
100% solar-powered water facility to actively championing circular solutions beyond our walls. This
partnership with Sparklo allows us to extend that commitment to consumers, empowering them to
close the loop by returning their empty bottles. Together, we’re not just hydrating the nation — we’re
shaping a sustainable future for the UAE,” said Abraham Kah, CEO of Mai Dubai.
This initiative supports the UAE’s Net Zero 2050 and Circular Economy Policy strategies, combining
innovation, business collaboration, and real-world impact. To date, Sparklo has collected over 90
million plastic and aluminium containers across the MENA region — more than 81 million in the UAE
alone.

MENAFN22042025003015015020ID1109457994

https://menafn.com/1109457994/Sparklo-and-Mai-Dubai-launch-partnership-to-boost-recycling-across-the-UAE 1/1