Page 71 - Sparklo PR Report - April 2025

Latest News

Sparklo and Mai Dubai launch partnership to boost

recycling across the UAE

23/04/2025

UAE, April 22, 2025: Sparklo, a cleantech company building the Middle East’s most accessible smart recycling
ecosystem, and Mai Dubai, the leading bottled water company in the UAE, have signed a strategic agreement to

promote recycling and support sustainable consumer behaviour.

The agreement outlines a joint initiative to install 30 AI-powered Reverse Vending Machines (RVMs) – also
known as Sparklomats – in high-traffic locations across Dubai, Abu Dhabi, Sharjah, Al Ain, and Ras Al Khaimah.
The Sparklomats will be located in schools, retail areas, and even residential communities — enabling people to

return plastic bottles right where they live. For every container recycled, users will receive Sparklo points, which

can be redeemed for rewards, including discounts on Mai Dubai delivery starting in May. This initiative makes
recycling more rewarding while creating a closed-loop system for Mai Dubai products.
The signing ceremony, held at Mai Dubai headquarters on April 21, was attended by Maxim Kaplevich, CEO of

Sparklo, and Abraham Kah, CEO of Mai Dubai LLC. During the event, Sparklo presented the first-ever Mai Dubai-

branded Sparklomat, marking the symbolic start of the rollout and celebrating the commitment of Mai Dubai's
leadership and employees to circular economy principles.
"This partnership fully reflects Sparklo's mission: to bring every bottle back into the economy by making

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