Page 72 - Sparklo PR Report - April 2025
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recycling easy, accessible, and rewarding," said Maxim Kaplevich, Founder and CEO of Sparklo. "It's our first
collaboration with a bottled water brand that not only ensures bottles are recycled, but also rewards people for
doing so — and we are proud it's happening in our home market, the UAE. We're glad that Mai Dubai shares
our vision of building the infrastructure that motivates people to return their bottles. Together, we’re creating a
true closed-loop system that ensures materials don’t become waste, but a resource for the future."
“At Mai Dubai, sustainability is at the heart of everything we do — from operating the region’s only 100% solar-
powered water facility to actively championing circular solutions beyond our walls. This partnership with
Sparklo allows us to extend that commitment to consumers, empowering them to close the loop by returning
their empty bottles. Together, we’re not just hydrating the nation — we’re shaping a sustainable future for the
UAE,” said Abraham Kah, CEO of Mai Dubai.
This initiative supports the UAE’s Net Zero 2050 and Circular Economy Policy strategies, combining innovation,
business collaboration, and real-world impact. To date, Sparklo has collected over 90 million plastic and
aluminium containers across the MENA region — more than 81 million in the UAE alone.
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About Sparklo
Sparklo is a global UAE-based cleantech company that revolutionises the recycling industry and encourages
sustainable practices worldwide. Through its innovative reverse vending machines (RVMs) known as
Sparklomats, the company motivates users to recycle plastic bottles and aluminium cans by offering engaging
rewards. Sparklo's cutting-edge software and hardware solutions utilise AI and machine learning to optimise
recycling processes, making it fun and easy for individuals to contribute to a sustainable lifestyle.
About Mai Dubai
Founded in 2012, Mai Dubai is a leading bottled water brand in the UAE, known for its commitment to
sustainability, innovation, and quality. Operating from the only 100% solar-powered water factory in the UAE
and the second-largest solar-powered factory worldwide, Mai Dubai prioritizes eco-friendly practices that adds
to its sustainability agenda.
Mai Dubai is redefining hydration, delivering high-quality water solutions across the UAE. Driven by its core
values of innovation, accessibility, and sustainability, Mai Dubai continues to enhance the water consumption
experience with a diverse product line that includes PET bottles, bulk water solutions, glass options, and wet
wipes and tissues. For more information, visit www.maidubaiwater.com.
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