Page 76 - Sparklo PR Report - April 2025

Sparklo and Mai Dubai launch partnership to boost recycling across the UAE | iHeartEmirates
The agreement outlines a joint initiative to install 30 AI-powered Reverse Vending Machines

(RVMs) – also known as Sparklomats – in high-traffic locations across Dubai, Abu Dhabi,
Sharjah, Al Ain, and Ras Al Khaimah. The Sparklomats will be located in schools, retail areas,

and even residential communities — enabling people to return plastic bottles right where they

live. For every container recycled, users will receive Sparklo points, which can be redeemed for

rewards, including discounts on Mai Dubai delivery starting in May. This initiative makes
recycling more rewarding while creating a closed-loop system for Mai Dubai products.

The signing ceremony, held at Mai Dubai headquarters on April 21, was attended by Maxim

Kaplevich, CEO of Sparklo, and Abraham Kah, CEO of Mai Dubai LLC. During the event,

Sparklo presented the first-ever Mai Dubai-branded Sparklomat, marking the symbolic start of
the rollout and celebrating the commitment of Mai Dubai’s leadership and employees to circular

economy principles.

“This partnership fully reflects Sparklo’s mission: to bring every bottle back into the economy by

making recycling easy, accessible, and rewarding,” said Maxim Kaplevich, Founder and CEO

of Sparklo. “It’s our first collaboration with a bottled water brand that not only ensures bottles
are recycled, but also rewards people for doing so — and we are proud it’s happening in our

home market, the UAE. We’re glad that Mai Dubai shares our vision of building the

infrastructure that motivates people to return their bottles. Together, we’re creating a true

closed-loop system that ensures materials don’t become waste, but a resource for the future.”

“At Mai Dubai, sustainability is at the heart of everything we do — from operating the region’s
only 100% solar-powered water facility to actively championing circular solutions beyond our

walls. This partnership with Sparklo allows us to extend that commitment to consumers,

empowering them to close the loop by returning their empty bottles. Together, we’re not just
hydrating the nation — we’re shaping a sustainable future for the UAE,”said Abraham Kah,

CEO of Mai Dubai.

This initiative supports the UAE’s Net Zero 2050 and Circular Economy Policy strategies,

combining innovation, business collaboration, and real-world impact. To date, Sparklo has

collected over 90 million plastic and aluminium containers across the MENA region — more

than 81 million in the UAE alone.

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