Page 73 - Sparklo PR Report - April 2025

Sparklo, Mai Dubai to boost recycling across UAE
Sparklo, Mai Dubai To Boost Recycling Across UAE

INDUSTRIAL NEWS

Apr 22, 2025 8:06 PM

Sparklo, a cleantech company building the Middle East’s most accessible smart recycling ecosystem, said it has signed a
strategic agreement with Mai Dubai, a leading bottled water company in the UAE, to promote recycling and support
sustainable consumer behaviour.

As per the deal, the duo will jointly install 30 AI-powered Reverse Vending Machines (RVMs) – also known as
Sparklomats – in high-traffic locations across Dubai, Abu Dhabi, Sharjah, Al Ain and Ras Al Khaimah.

The Sparklomats will be located in schools, retail areas and even residential communities - enabling people to return
plastic bottles right where they live, said the company in a statement.

For every container recycled, users will receive Sparklo points, which can be redeemed for rewards, including discounts
on Mai Dubai delivery starting in May.

This initiative makes recycling more rewarding while creating a closed-loop system for Mai Dubai products, it stated.

The signing ceremony, held at Mai Dubai headquarters, was attended by Maxim Kaplevich, the Founder and CEO of
Sparklo and Abraham Kah, the CEO of Mai Dubai along with other officials.

During the event, Sparklo presented the first-ever Mai Dubai-branded Sparklomat, marking the symbolic start of the
rollout and celebrating the commitment of Mai Dubai's leadership and employees to circular economy principles.

"This partnership fully reflects Sparklo's mission: to bring every bottle back into the economy by making recycling easy,
accessible, and rewarding," remarked Kaplevich.

"It's our first collaboration with a bottled water brand that not only ensures bottles are recycled, but also rewards
people for doing so — and we are proud it's happening in our home market, the UAE," he stated.

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