Page 68 - Sparklo PR Report - April 2025

Sparklo and Mai Dubai launch partnership to boost recycling across the UAE - Middle East Business News and Information - m…
Sparklo and Mai Dubai launch

partnership to boost recycling across the

UAE

April 22, 2025 17

Sparklo, a cleantech company building the Middle East’s most accessible smart recycling
ecosystem, and Mai Dubai, the leading bottled water company in the UAE, have signed a

strategic agreement to promote recycling and support sustainable consumer behaviour.

Advertise here.

The agreement outlines a joint initiative to install 30 AI-powered Reverse Vending

Machines (RVMs) – also known as Sparklomats – in high-traffic locations across Dubai,
Abu Dhabi, Sharjah, Al Ain, and Ras Al Khaimah. The Sparklomats will be located in

schools, retail areas, and even residential communities — enabling people to return plastic
bottles right where they live. For every container recycled, users will receive Sparklo

points, which can be redeemed for rewards, including discounts on Mai Dubai delivery

starting in May. This initiative makes recycling more rewarding while creating a closed-
loop system for Mai Dubai products.

The signing ceremony, held at Mai Dubai headquarters on April 21, was attended by
Maxim Kaplevich, CEO of Sparklo, and Abraham Kah, CEO of Mai Dubai LLC. During the

event, Sparklo presented the first-ever Mai Dubai-branded Sparklomat, marking the
symbolic start of the rollout and celebrating the commitment of Mai Dubai’s leadership and

employees to circular economy principles.

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