Page 65 - Sparklo PR Report - April 2025

Sparklo and Mai Dubai launch partnership to boost recycling across the UAE | UAE News 24/7
“This partnership fully reflects Sparklo’s mission: to bring every bottle
back into the economy by making recycling easy, accessible, and
rewarding,” said Maxim Kaplevich, Founder and CEO of Sparklo. “It’s
our first collaboration with a bottled water brand that not only ensures
bottles are recycled, but also rewards people for doing so — and we are
proud it’s happening in our home market, the UAE. We’re glad that Mai
Dubai shares our vision of building the infrastructure that motivates
people to return their bottles. Together, we’re creating a true closed-
loop system that ensures materials don’t become waste, but a resource
for the future.”

“At Mai Dubai, sustainability is at the heart of everything we do — from
operating the region’s only 100% solar-powered water facility to actively
championing circular solutions beyond our walls. This partnership with
Sparklo allows us to extend that commitment to consumers,
empowering them to close the loop by returning their empty bottles.
Together, we’re not just hydrating the nation — we’re shaping a
sustainable future for the UAE,”said Abraham Kah, CEO of Mai Dubai.

This initiative supports the UAE’s Net Zero 2050 and Circular Economy
Policy strategies, combining innovation, business collaboration, and real-
world impact. To date, Sparklo has collected over 90 million plastic and
aluminium containers across the MENA region — more than 81 million in
the UAE alone.

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About Sparklo

Sparklo is a global UAE-based cleantech company that revolutionises the
recycling industry and encourages sustainable practices worldwide.
Through its innovative reverse vending machines (RVMs) known as
Sparklomats, the company motivates users to recycle plastic bottles and
aluminium cans by offering engaging rewards. Sparklo’s cutting-edge
software and hardware solutions utilise AI and machine learning to
optimise recycling processes, making it fun and easy for individuals to
contribute to a sustainable lifestyle.

About Mai Dubai

Founded in 2012, Mai Dubai is a leading bottled water brand in the UAE,
known for its commitment to sustainability, innovation, and quality.
Operating from the only 100% solar-powered water factory in the UAE
and the second-largest solar-powered factory worldwide, Mai Dubai
prioritizes eco-friendly practices that adds to its sustainability agenda.

Mai Dubai is redefining hydration, delivering high-quality water solutions
across the UAE. Driven by its core values of innovation, accessibility,
and sustainability, Mai Dubai continues to enhance the water
consumption experience with a diverse product line that includes PET

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