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Sparklo and Mai Dubai launch partnership to boost recycling across the UAE | UAE News 24/7
SPARKLO AND MAI DUBAI LAUNCH

PARTNERSHIP TO BOOST

RECYCLING ACROSS THE UAE

APRIL 22, 2025 UAENEWS247

UAE, April 22, 2025: Sparklo, a cleantech company building the Middle
East’s most accessible smart recycling ecosystem, and Mai Dubai, the
leading bottled water company in the UAE, have signed a strategic
agreement to promote recycling and support sustainable consumer
behaviour.

The agreement outlines a joint initiative to install 30 AI-powered Reverse
Vending Machines (RVMs) – also known as Sparklomats – in high-traffic
locations across Dubai, Abu Dhabi, Sharjah, Al Ain, and Ras Al Khaimah.
The Sparklomats will be located in schools, retail areas, and even
residential communities — enabling people to return plastic bottles right
where they live. For every container recycled, users will receive Sparklo
points, which can be redeemed for rewards, including discounts on Mai
Dubai delivery starting in May. This initiative makes recycling more
rewarding while creating a closed-loop system for Mai Dubai products.

The signing ceremony, held at Mai Dubai headquarters on April 21, was
attended by Maxim Kaplevich, CEO of Sparklo, and Abraham Kah, CEO
of Mai Dubai LLC. During the event, Sparklo presented the first-ever Mai
Dubai-branded Sparklomat, marking the symbolic start of the rollout and
celebrating the commitment of Mai Dubai’s leadership and employees to
circular economy principles.

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