Page 69 - Sparklo PR Report - April 2025

Sparklo and Mai Dubai launch partnership to boost recycling across the UAE - Middle East Business News and Information - m…
“This partnership fully reflects Sparklo’s mission: to bring every bottle back into the
economy by making recycling easy, accessible, and rewarding,” said Maxim Kaplevich,

Founder and CEO of Sparklo. “It’s our first collaboration with a bottled water brand that
not only ensures bottles are recycled, but also rewards people for doing so — and we are

proud it’s happening in our home market, the UAE. We’re glad that Mai Dubai shares our
vision of building the infrastructure that motivates people to return their bottles.

Together, we’re creating a true closed-loop system that ensures materials don’t become

waste, but a resource for the future.”

“At Mai Dubai, sustainability is at the heart of everything we do — from operating the

region’s only 100% solar-powered water facility to actively championing circular solutions
beyond our walls. This partnership with Sparklo allows us to extend that commitment to

consumers, empowering them to close the loop by returning their empty bottles. Together,
we’re not just hydrating the nation — we’re shaping a sustainable future for the UAE,” said

Abraham Kah, CEO of Mai Dubai.

This initiative supports the UAE’s Net Zero 2050 and Circular Economy Policy strategies,
combining innovation, business collaboration, and real-world impact. To date, Sparklo has

collected over 90 million plastic and aluminium containers across the MENA region — more
than 81 million in the UAE alone.

About Sparklo:

Sparklo is a global UAE-based cleantech company that revolutionises the recycling

industry and encourages sustainable practices worldwide. Through its innovative reverse
vending machines (RVMs) known as Sparklomats, the company motivates users to recycle

plastic bottles and aluminium cans by offering engaging rewards. Sparklo’s cutting-edge
software and hardware solutions utilise AI and machine learning to optimise recycling

processes, making it fun and easy for individuals to contribute to a sustainable lifestyle.

About Mai Dubai:

Founded in 2012, Mai Dubai is a leading bottled water brand in the UAE, known for its
commitment to sustainability, innovation, and quality. Operating from the only 100%

solar-powered water factory in the UAE and the second-largest solar-powered factory
worldwide, Mai Dubai prioritizes eco-friendly practices that adds to its sustainability

agenda.

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