Page 79 - Sparklo PR Report - April 2025

Sparklo and Mai Dubai launch partnership to boost recycling across the UAE – The Fashion With Style
rewards, including discounts on Mai Dubai delivery starting in May.

This initiative makes recycling more rewarding while creating a

closed-loop system for Mai Dubai products.

The signing ceremony, held at Mai Dubai headquarters on April 21,

was attended by Maxim Kaplevich, CEO of Sparklo, and Abraham

Kah, CEO of Mai Dubai LLC. During the event, Sparklo presented
the first-ever Mai Dubai-branded Sparklomat, marking the symbolic

start of the rollout and celebrating the commitment of Mai Dubai’s

leadership and employees to circular economy principles.

“This partnership fully reflects Sparklo’s mission: to bring every bottle

back into the economy by making recycling easy, accessible, and

rewarding,” said Maxim Kaplevich, Founder and CEO of Sparklo. “It’s

our first collaboration with a bottled water brand that not only ensures

bottles are recycled, but also rewards people for doing so — and we
are proud it’s happening in our home market, the UAE. We’re glad

that Mai Dubai shares our vision of building the infrastructure that

motivates people to return their bottles. Together, we’re creating a

true closed-loop system that ensures materials don’t become waste,
but a resource for the future.”

“At Mai Dubai, sustainability is at the heart of everything we do —

from operating the region’s only 100% solar-powered water facility to

actively championing circular solutions beyond our walls. This
partnership with Sparklo allows us to extend that commitment to

consumers, empowering them to close the loop by returning their

empty bottles. Together, we’re not just hydrating the nation — we’re

shaping a sustainable future for the UAE,” said Abraham Kah, CEO

of Mai Dubai.

This initiative supports the UAE’s Net Zero 2050 and Circular

Economy Policy strategies, combining innovation, business

collaboration, and real-world impact. To date, Sparklo has collected
over 90 million plastic and aluminium containers across the MENA

region — more than 81 million in the UAE alone.

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