Page 56 - Sparklo PR Report - April 2025

Sparklo and Mai Dubai launch partnership to boost recycling across the UAE | Web Release
Dubai-branded Sparklomat, marking the symbolic start of the rollout and celebrating the commitment of Mai
Dubai’s leadership and employees to circular economy principles.

“This partnership fully reflects Sparklo’s mission: to bring every bottle back into the economy by making
recycling easy, accessible, and rewarding,” said Maxim Kaplevich, Founder and CEO of Sparklo. “It’s our first

collaboration with a bottled water brand that not only ensures bottles are recycled, but also rewards people for
doing so — and we are proud it’s happening in our home market, the UAE. We’re glad that Mai Dubai shares

our vision of building the infrastructure that motivates people to return their bottles. Together, we’re creating a
true closed-loop system that ensures materials don’t become waste, but a resource for the future.”

“At Mai Dubai, sustainability is at the heart of everything we do — from operating the region’s only 100% solar-

powered water facility to actively championing circular solutions beyond our walls. This partnership with
Sparklo allows us to extend that commitment to consumers, empowering them to close the loop by returning

their empty bottles. Together, we’re not just hydrating the nation — we’re shaping a sustainable future for the
UAE,” said Abraham Kah, CEO of Mai Dubai.

This initiative supports the UAE’s Net Zero 2050 and Circular Economy Policy strategies, combining innovation,
business collaboration, and real-world impact. To date, Sparklo has collected over 90 million plastic and
aluminium containers across the MENA region — more than 81 million in the UAE alone.

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